Destination Marketing
1
, The Tourism Destination
• Destinations are places with
some form of actual or
perceived boundary
– such as the physical
boundary of an island
• Macro destinations such as the
United States contain
thousands of micro
destinations
– including regions
– states
– cities
– towns
2
, Amalgam of Services
• Combination of tangible and intangible
tourism products/services/experiences
• Facilities and services designed to meet
needs of tourists
• Offer integrated experience
• Consumption occurs under brand name of
a destination
3
1
, The Tourism Destination
• Destinations are places with
some form of actual or
perceived boundary
– such as the physical
boundary of an island
• Macro destinations such as the
United States contain
thousands of micro
destinations
– including regions
– states
– cities
– towns
2
, Amalgam of Services
• Combination of tangible and intangible
tourism products/services/experiences
• Facilities and services designed to meet
needs of tourists
• Offer integrated experience
• Consumption occurs under brand name of
a destination
3
