BUSINESS COMMUNICATION ENG301 | VERIFIED
ANSWERS
Table of Contents:
Pag
e
no.
Introduction to
Lesson 1 Communication…………………………………… 2
Flow of
Lesson 2 Communication…………………………………………….. 7
Theories of
Lesson 3 Communication………………………………………… 11
Lesson 4 The Process of Communication and Misconceptions 13
Barriers in Effective Communication
Lesson 5 ………………………………… 15
Non-verbal
Lesson 6 Communication…………………………………………… 18
Non-verbal
Lesson 7 Communication…………………………………………… 21
Traits of Good
Lesson 8 Communicators………………………………………… 24
Principles of Business
Lesson 9 Communication………………………………… 26
Concreteness………………………………………………………..
Lesson 10 ..... 30
Consideration………………………………………………………
Lesson 11 …. 36
Intercultural
Lesson 12 Communication………………………………………… 40
Intercultural
Lesson 13 Communication…………………………………………. 43
Individual Cultural
Lesson 14 Variables…………………………………………... 47
Process of Preparing Effective Business
Lesson 15 Messages…………………….. 51
The Appearance and Design of Business
Lesson 16 Messages…………………… 57
Lesson 17 The Appearance and Design of Business Messages 62
Communication through
Lesson 18 Lesson 22
Lesson 19
Lesson 20
Lesson 21
,Technolog Plans…………………………………………… 75
y…………… Inquiries and General
…………… Requests………………………………………… 80
……… 69 Inquiries and General
Basic Requests……………………………………… 85
Organizati Letter Writing (Placing Orders)
onal ……………………………………… 95
Lesson 23 Letter Writing (Claim Letter)……. 103
, ……………………………………..
Letter Writing (Adjustment Letter)….
Lesson 24 ………………………………… 107
Lesson 25 Collection Letter…………………………………………………… 113
Lesson 26 Sales Letter……………………………………………………….. 118
Lesson 27 Memorandum and Circular……………………………………… 126
Lesson 28 Minutes of the Meeting………………………………………. 130
Lesson 29 Business Reports……………………………………………… 136
Business Reports (Letter Reports)
Lesson 30 ……………………………….. 141
Business Reports (Formal Reports)
Lesson 31 ………………………………. 147
Lesson 32 Market Reports…………………………………………………… 152
Job Search and
Lesson 33 Employment……………………………………… 158
Lesson 34 Resume Writing………………………………………………….. 163
Resume and Application
Lesson 35 Letter……………………………………… 172
Job Inquiry Letter and
Lesson 36 Interview……………………………………. 177
Process of Preparing the
Lesson 37 Interview…………………………………. 183
Oral
Lesson 38 Presentation…………………………………………………… 187
Lesson 39 Oral Presentation…………………………………………………. 193
Language Practice and Negotiation
Lesson 40 Skill…………………………….. 196
Negotiation and
Lesson 41 Listening………………………………………… 201
Thesis Writing and
Lesson 42 Presentation………………………………….. 208
Thesis Writing and
Lesson 43 Presentation………………………………….. 214
Research
Lesson 44 Methodology…………………………………………….. 221
Research
Lesson 45 Methodology…………………………………………….. 227
LESSON 01
COMMUNICATION
Outline:
• Why we Study Business Communication?
• What is Communication?
• Importance
• Advantages of Communication in your Career
• Communication & Global Market
• Communication at Workplace
© Copyright Virtual University of Pakistan 2
, Why we Study Business Communication?
You may say that communication is important; you spend a lot of time doing it and you’re pretty
good at communicating. After all, you talk to people, write notes, read books, and get along with
other people which make you informed already. Why should you study communication?”
The apparent simplicity of communication is deceptive. Just because we all communicate every
day does not make us good communicators. Just because some aspects of effectivecommunication
are based on common sense; it does not mean common sense alone is enough. Skilled
communicators draw on an extensive and complex body of knowledge, including semantics (the
study of word choice according to their meaning), linguistics (the study of language), rhetoric (the
study of writing and speaking effectively), psychology, sociology, graphic design, and even
computer science. You will explore and apply the scholarship and research fromall of these fields
in your study of communication.
“Why then,” you may well ask finally, “study business communication specifically?
Communication is communication: I’ve taken plenty of English courses and communicated in
every one of my other courses.”
Good communication does, in fact, cross disciplines; correct grammar and audible speaking , for
example, are as necessary in a geography class as they are in a business communication class. There
are, however, at least five ways in which what you will learn that how this course differs from what
you have learned, or will learn, in your other classes. First, the subject matter is different: here you
will get a chance to practice communicating with concepts and techniques from areas such as
accounting, finance, and marketing. Secondly the forms are also different: youwill, for example,
practice writing memos, letters and business reports – not just term papers, exams and essays.
Thirdly, in this class you will have a chance to practice your oral presentation skills, which –
according to various studies – you will probably be using extensively in the business world.
Fourthly, you may learn a slightly different style; in general, business communication is more
objective, systematic, and concise than creative or personal communication. Finally, perhaps the
most important difference is that, you will learn to persuade people to accomplish your desired
results.
What is Communication?
I have been discussing how important communication will be for your success in business. What
you might be asked, what does the term communication mean? It is certainly hard to define because
it has come to mean practically anything.
Definition of Communication
The word communication means the act or process of giving or exchanging of information, signals
or messages as by talk, gestures or writing. Technically speaking, in the act of communication, we
make opinions, feelings, information, etc. known or understood by others through speech, writing
or bodily movement.
Why do we Communicate?
The purpose of any given communication may be:
a) To initiate some action;
b) To impart information, ideas, attitudes, beliefs or feelings;
c) To establish, acknowledge or maintain links or relations with other people.
Initiating Action
Initiating action may be achieved by two basic categories of communication.
© Copyright Virtual University of Pakistan 3
ANSWERS
Table of Contents:
Pag
e
no.
Introduction to
Lesson 1 Communication…………………………………… 2
Flow of
Lesson 2 Communication…………………………………………….. 7
Theories of
Lesson 3 Communication………………………………………… 11
Lesson 4 The Process of Communication and Misconceptions 13
Barriers in Effective Communication
Lesson 5 ………………………………… 15
Non-verbal
Lesson 6 Communication…………………………………………… 18
Non-verbal
Lesson 7 Communication…………………………………………… 21
Traits of Good
Lesson 8 Communicators………………………………………… 24
Principles of Business
Lesson 9 Communication………………………………… 26
Concreteness………………………………………………………..
Lesson 10 ..... 30
Consideration………………………………………………………
Lesson 11 …. 36
Intercultural
Lesson 12 Communication………………………………………… 40
Intercultural
Lesson 13 Communication…………………………………………. 43
Individual Cultural
Lesson 14 Variables…………………………………………... 47
Process of Preparing Effective Business
Lesson 15 Messages…………………….. 51
The Appearance and Design of Business
Lesson 16 Messages…………………… 57
Lesson 17 The Appearance and Design of Business Messages 62
Communication through
Lesson 18 Lesson 22
Lesson 19
Lesson 20
Lesson 21
,Technolog Plans…………………………………………… 75
y…………… Inquiries and General
…………… Requests………………………………………… 80
……… 69 Inquiries and General
Basic Requests……………………………………… 85
Organizati Letter Writing (Placing Orders)
onal ……………………………………… 95
Lesson 23 Letter Writing (Claim Letter)……. 103
, ……………………………………..
Letter Writing (Adjustment Letter)….
Lesson 24 ………………………………… 107
Lesson 25 Collection Letter…………………………………………………… 113
Lesson 26 Sales Letter……………………………………………………….. 118
Lesson 27 Memorandum and Circular……………………………………… 126
Lesson 28 Minutes of the Meeting………………………………………. 130
Lesson 29 Business Reports……………………………………………… 136
Business Reports (Letter Reports)
Lesson 30 ……………………………….. 141
Business Reports (Formal Reports)
Lesson 31 ………………………………. 147
Lesson 32 Market Reports…………………………………………………… 152
Job Search and
Lesson 33 Employment……………………………………… 158
Lesson 34 Resume Writing………………………………………………….. 163
Resume and Application
Lesson 35 Letter……………………………………… 172
Job Inquiry Letter and
Lesson 36 Interview……………………………………. 177
Process of Preparing the
Lesson 37 Interview…………………………………. 183
Oral
Lesson 38 Presentation…………………………………………………… 187
Lesson 39 Oral Presentation…………………………………………………. 193
Language Practice and Negotiation
Lesson 40 Skill…………………………….. 196
Negotiation and
Lesson 41 Listening………………………………………… 201
Thesis Writing and
Lesson 42 Presentation………………………………….. 208
Thesis Writing and
Lesson 43 Presentation………………………………….. 214
Research
Lesson 44 Methodology…………………………………………….. 221
Research
Lesson 45 Methodology…………………………………………….. 227
LESSON 01
COMMUNICATION
Outline:
• Why we Study Business Communication?
• What is Communication?
• Importance
• Advantages of Communication in your Career
• Communication & Global Market
• Communication at Workplace
© Copyright Virtual University of Pakistan 2
, Why we Study Business Communication?
You may say that communication is important; you spend a lot of time doing it and you’re pretty
good at communicating. After all, you talk to people, write notes, read books, and get along with
other people which make you informed already. Why should you study communication?”
The apparent simplicity of communication is deceptive. Just because we all communicate every
day does not make us good communicators. Just because some aspects of effectivecommunication
are based on common sense; it does not mean common sense alone is enough. Skilled
communicators draw on an extensive and complex body of knowledge, including semantics (the
study of word choice according to their meaning), linguistics (the study of language), rhetoric (the
study of writing and speaking effectively), psychology, sociology, graphic design, and even
computer science. You will explore and apply the scholarship and research fromall of these fields
in your study of communication.
“Why then,” you may well ask finally, “study business communication specifically?
Communication is communication: I’ve taken plenty of English courses and communicated in
every one of my other courses.”
Good communication does, in fact, cross disciplines; correct grammar and audible speaking , for
example, are as necessary in a geography class as they are in a business communication class. There
are, however, at least five ways in which what you will learn that how this course differs from what
you have learned, or will learn, in your other classes. First, the subject matter is different: here you
will get a chance to practice communicating with concepts and techniques from areas such as
accounting, finance, and marketing. Secondly the forms are also different: youwill, for example,
practice writing memos, letters and business reports – not just term papers, exams and essays.
Thirdly, in this class you will have a chance to practice your oral presentation skills, which –
according to various studies – you will probably be using extensively in the business world.
Fourthly, you may learn a slightly different style; in general, business communication is more
objective, systematic, and concise than creative or personal communication. Finally, perhaps the
most important difference is that, you will learn to persuade people to accomplish your desired
results.
What is Communication?
I have been discussing how important communication will be for your success in business. What
you might be asked, what does the term communication mean? It is certainly hard to define because
it has come to mean practically anything.
Definition of Communication
The word communication means the act or process of giving or exchanging of information, signals
or messages as by talk, gestures or writing. Technically speaking, in the act of communication, we
make opinions, feelings, information, etc. known or understood by others through speech, writing
or bodily movement.
Why do we Communicate?
The purpose of any given communication may be:
a) To initiate some action;
b) To impart information, ideas, attitudes, beliefs or feelings;
c) To establish, acknowledge or maintain links or relations with other people.
Initiating Action
Initiating action may be achieved by two basic categories of communication.
© Copyright Virtual University of Pakistan 3
