MANAGEMENT OF CHANGE
Change is inevitable. Nothing is permanent except the change. It is the duty of the
management to manage change properly. Organizations must keep a close watch on the
environment and incorporate suitable changes if the situation so demands. Change is a
continuous phenomenon. Organizations must be proactive in affecting change. Even in most
stable organizations change is necessary just to keep the level of stability. The major
environmental forces, which make the change necessary are technology, market forces and
socio-economic factors. Resistance to change is not desirable. It is counter productive for
growth and destructive in nature. Managers must evolve policies to affect change.
According to Barney and Griffin, "the primary reason cited for organizational problems is the
failure by managers to properly anticipate or respond to forces for change. Any change in
environment makes it necessary for the organization to incorporate change in the internal
systems, sub-systems and processes. This change has a chain reaction on the other internal
elements of organization. For example any change in consumer preferences, may change
product feature, cost, technology, marketing strategy and the like. Organization must
interact with external environment in order to survive. Organization gets input from
environment (men, material, process, finance, information etc.) Transform it and export
output (product and services) to environment. Organization take what environment gives
and in the process passes on what the environment wants. Thus organizations are
responding to the social requirements. If the response is positive, then the change takes
place and growth is achieved. If on the contrary response is negative it will adversely affect
the growth. So there are various factors that must be considered to implement change.
MEANING
Change refers to any alteration which occurs in over all work environment of an
organization. It may relate to change in technology, organizational structure, working
processes, work environment, organizational policy and even the roles people play.
Introduction of change in one part in an organization forces change in other part. If the
change is beneficial people accept it willingly. If it is not desirable, there is great resistance.
If it is of no consequence to the people, they may adopt an attitude of indifference. If they
consider the change detrimental to their growth and prosperity, they may resist through
counter pressure. This reaction is based not necessarily on the reality or facts but on their
perception. The change therefore should be sufficiently strong enough to overcome the
counter pressure. Due to advancement of technology and social environment change has
become a necessity. If the change takes place, a balance or equilibrium is achieved by the
organization. Thus people learn to expect various environment relationship within the
organization. They learn adaptation. The essence is that when people feel that there is need
to change, and when they change, they actually are adjusting to changed situation thus
equilibrium is achieved with the changed environment. This process carries on and is never
ending because change takes place continuously.
Change is inevitable. Nothing is permanent except the change. It is the duty of the
management to manage change properly. Organizations must keep a close watch on the
environment and incorporate suitable changes if the situation so demands. Change is a
continuous phenomenon. Organizations must be proactive in affecting change. Even in most
stable organizations change is necessary just to keep the level of stability. The major
environmental forces, which make the change necessary are technology, market forces and
socio-economic factors. Resistance to change is not desirable. It is counter productive for
growth and destructive in nature. Managers must evolve policies to affect change.
According to Barney and Griffin, "the primary reason cited for organizational problems is the
failure by managers to properly anticipate or respond to forces for change. Any change in
environment makes it necessary for the organization to incorporate change in the internal
systems, sub-systems and processes. This change has a chain reaction on the other internal
elements of organization. For example any change in consumer preferences, may change
product feature, cost, technology, marketing strategy and the like. Organization must
interact with external environment in order to survive. Organization gets input from
environment (men, material, process, finance, information etc.) Transform it and export
output (product and services) to environment. Organization take what environment gives
and in the process passes on what the environment wants. Thus organizations are
responding to the social requirements. If the response is positive, then the change takes
place and growth is achieved. If on the contrary response is negative it will adversely affect
the growth. So there are various factors that must be considered to implement change.
MEANING
Change refers to any alteration which occurs in over all work environment of an
organization. It may relate to change in technology, organizational structure, working
processes, work environment, organizational policy and even the roles people play.
Introduction of change in one part in an organization forces change in other part. If the
change is beneficial people accept it willingly. If it is not desirable, there is great resistance.
If it is of no consequence to the people, they may adopt an attitude of indifference. If they
consider the change detrimental to their growth and prosperity, they may resist through
counter pressure. This reaction is based not necessarily on the reality or facts but on their
perception. The change therefore should be sufficiently strong enough to overcome the
counter pressure. Due to advancement of technology and social environment change has
become a necessity. If the change takes place, a balance or equilibrium is achieved by the
organization. Thus people learn to expect various environment relationship within the
organization. They learn adaptation. The essence is that when people feel that there is need
to change, and when they change, they actually are adjusting to changed situation thus
equilibrium is achieved with the changed environment. This process carries on and is never
ending because change takes place continuously.
