ORGANIZATIONAL CHANGE AND SOCIAL CHANGE
Organizational change is a fundamental strategy for ensuring that a public organization
remains relevant in a changing environment. An organization that is able to manage change
well will maintain its productivity and relevance over time. An organization that is not able
to change will become increasingly dysfunctional, unproductive and irrelevant. An
organization in which change is not managed well will suffer greater costs-in terms of
finances, opportunity, productivity and reputation-than necessary when trying to change.
Social change actually means is perhaps the most difficult one within the scientific study of
change. It involves the often neglected query of what ‘kind’ and degree of change in what is
to be considered social change. Most analysts of social change deal with this question
implicitly somewhere in their theoretical system or in the context of the latter’s application
to some empirical case. For the present purpose it should suffice to examine definitions that
are frequently used to conceptualize change.
According to Jones “Social change is a term used to describe variations in, or modifications
of any aspect of social processes, social patterns, social interaction or social organization”.
FACTORS OF CONTRIBUTING ORGANIZATIONAL CHANGES
(a) External Forces of Change
Technology is a major external force which calls for change. In the recent times information
technology has made a remarkable impact on the ability of managers to use information to
arrive at a decision. Storage, retrieval of information and its utilization is important part of
technology. Where human being cannot operate, robot has been replaced to work for and
on behalf of human beings. Financial decisions, operations, product features, new product
development, market potential and marketing strategies are changing at a fast speed and
organizations must carry out appropriate change in time otherwise one will be left behind in
the race. Because of liberalization market has become one entity. Organizations have to be
highly sensitive to the changes in the external environment. External environment is task
related and general in nature. Task related environment has a direct influence on the health
of the organization. It consists of customers, competitions, suppliers, labour and
stakeholders. All these factors induce change in the organization. General environment
consists of political, legal, economic, sociocultural and technological forces. Change in
government polices or fiscal policies have a direct impact on the organization. Changes in
needs, expectation and desires of society for housing has changed a financial sectors
outlook and loans are easily available to all sections of society.
(b) Internal Forces of Change
Once the organizations adapt to the external change, the mangers have to take appropriate
steps as far as internal systems are concerned. Change of process, modification to human
behaviour, training and development of work force based on new technology and adopting
new polices, which are beneficial to the organization. Due to current social changes where
women are taking jobs in greater numbers, child care, more and frequent rest periods,
flexitime may be necessary. Workers are more educated and are aware of their duties and
Organizational change is a fundamental strategy for ensuring that a public organization
remains relevant in a changing environment. An organization that is able to manage change
well will maintain its productivity and relevance over time. An organization that is not able
to change will become increasingly dysfunctional, unproductive and irrelevant. An
organization in which change is not managed well will suffer greater costs-in terms of
finances, opportunity, productivity and reputation-than necessary when trying to change.
Social change actually means is perhaps the most difficult one within the scientific study of
change. It involves the often neglected query of what ‘kind’ and degree of change in what is
to be considered social change. Most analysts of social change deal with this question
implicitly somewhere in their theoretical system or in the context of the latter’s application
to some empirical case. For the present purpose it should suffice to examine definitions that
are frequently used to conceptualize change.
According to Jones “Social change is a term used to describe variations in, or modifications
of any aspect of social processes, social patterns, social interaction or social organization”.
FACTORS OF CONTRIBUTING ORGANIZATIONAL CHANGES
(a) External Forces of Change
Technology is a major external force which calls for change. In the recent times information
technology has made a remarkable impact on the ability of managers to use information to
arrive at a decision. Storage, retrieval of information and its utilization is important part of
technology. Where human being cannot operate, robot has been replaced to work for and
on behalf of human beings. Financial decisions, operations, product features, new product
development, market potential and marketing strategies are changing at a fast speed and
organizations must carry out appropriate change in time otherwise one will be left behind in
the race. Because of liberalization market has become one entity. Organizations have to be
highly sensitive to the changes in the external environment. External environment is task
related and general in nature. Task related environment has a direct influence on the health
of the organization. It consists of customers, competitions, suppliers, labour and
stakeholders. All these factors induce change in the organization. General environment
consists of political, legal, economic, sociocultural and technological forces. Change in
government polices or fiscal policies have a direct impact on the organization. Changes in
needs, expectation and desires of society for housing has changed a financial sectors
outlook and loans are easily available to all sections of society.
(b) Internal Forces of Change
Once the organizations adapt to the external change, the mangers have to take appropriate
steps as far as internal systems are concerned. Change of process, modification to human
behaviour, training and development of work force based on new technology and adopting
new polices, which are beneficial to the organization. Due to current social changes where
women are taking jobs in greater numbers, child care, more and frequent rest periods,
flexitime may be necessary. Workers are more educated and are aware of their duties and
