Business
economics Name
Institution
, BUSINESS 2
Essay Question:
Discuss how organizational narrative may impact upon organizational performance in the context
of change management due to globalization? Please draw upon Communication theory and use
examples to support your claims.
Introduction
The thesis of the paper presented entails the impacts of communication, thus narrative to
the organizational performance concerning the change management within the organization.
Change management within the organization requires a well-defined communication channel
since it impacts the overall organizational performance in terms of the quality of the products and
services. Communication within the organization will either positively or negatively impact the
operational activities of the firm and the overall performance of the company in the market.
The argumentative essay presented will discuss some of the impacts of narrative on the
organizational performance based on the change management content by the general managers.
Consequences of the narration of in change management process are closely linked to the
organizational performance, thus through employee satisfaction with the narration procedure on
change management.