Ext
endedAbst
ract
Fol
kl
ore.
In:
AnE-commerceandApp- basedI
ndonesi
aFolklor
e
Pr
eserv
ati
onInt
egr
atedwi
thAugment edReali
tyasLocal
Wi sdom
Revi
tal
izat
ion
Ar
if
iahPut
ri
Abst
ract
Folklor ei sast orypasseddownf rom gener ationt ogener ationi nt he
communi tybot hi nwr ittenandor alf orm.Asaf orm ofl i
ter arycul tur e,
folkl
or ei sof tenf orgot tenbyI ndonesi any outhduet ot hedev elopmentof
technol ogy ,i nformat i
on,and communi cati
on.Accor ding t o Mahmud
(2008) ,they out hislessi nter estedi nf ol
klorebecauset heyf eelout dat ed.
Thisi ssuppor t
edbyasur v eyconduct edbyourt eam i nwhi chonet hirdof
ther espondent sar enol ongeri nt erest edi nreadi ngf olkloref rom books.
Thisi s al so in accor dance wi tht he 2016 Cent r
alConnect icutSt at e
Uni ver sit
yr esearchwhi chst at est hatI ndonesiai sr ankedsecondf r
om t he
bot t
om r egar di
ngr eadi ngi nt erest .Ther efore,effortsar eneededt orebui l
d
the exi stence off olklor ei nt he communi ty,especi all
yt he y ounger
gener ationbyusi ngacr eat iveeconomyappr oacht hati si ntegr atedwi th
technol ogy .Basedont hepr obl em r egar dingtheexi st enceoft hef olklor e,
theaut horhasasol utionent it
led" Fol kl
ore.I
n:AnE- commer ceandApp-
basedI ndonesi anFol klor ePr eser v ationI ntegratedwi thAugment edReal it
y
asLocalWi sdom Rev i
tal i
z ation” .Fol kl ore.I
nisanE- commer ceofcl othing
product swi t
ht heI ndonesi anf olkloret heme.Fol klor e.Inwasf ormedasa
medi um f orcr eationandcol labor ationofy oungpeopl e'sdev ot i
ont ot he
nat i
on' shi stori
calv aluesi ntegr at edwi t
hAugment edReal ity.Fol klore.In
hast heconceptof :ment or ing,pr oductpl anning,pr oductmanuf acturing,
product ionandev aluat ion,pr omot ion,sal es,andeducat i
on.Thewr iti
ng
met hodusedi sdescr i
pt ivequal itativewi t
hpr i
mar ydat a.Theexi stenceof
Folklor e.Ini sexpect edt oi ncr easet heexi stenceoff ol kl
orebyusi nga
creat iveeconomyappr oach.
Key wor d:Fol klore.I
n, Fol klor e, Augment edReal i
ty,Cr eat iveEconomy
I
. Intr
oduction developedi nthecommuni tyisfolklore.
I
ndonesi aisoneoft hecount r
iesi n According t o Danandj aja ( 1986) ,
SoutheastAsi ai nt he form of an fol
kloreisast orypasseddownf rom
archipel
ago wi th an area of
1.905 generati
on t o gener ati
on i n t he
milli
on km2. Based on t he communi tybot hin wr itt
en and or al
Coor di
nati
on of Equal i
zi
ng t he form.Fol klorei s known f ori t
s ol d
PerceptionoftheNumberofI sl
andsi n prose,whi chi ncludesl egends,musi c,
I
ndonesi ai n 2020,t he number of oral hi st or
ies, pr ov erbs, j okes,
i
slandsi nIndonesiais16,671islands. supersti
ti
ons, cust oms t hat hav e
As a r esult
,I ndonesi
a has cul t
ur al becomet raditionswi thinsubcul tures
diversi
ty.Oneoft hecult
uraldiversity andgr oups( Sumay ana,2017).
thathasex i
stedf oralongt imeand Folkl
orei sof tenknownasf ai
ryt ales
, as a f orm of l iter ary cul tur e i n attent ion oft he y oungergener at ion
Indonesi a. Lat ely ,f olklor ei s of ten whi leatt hesamet imepr epar i
ngf or
forgot ten byt he y oungergener ation theexi stenceofcul tur et owar dst he
because of t he dev el opment of progr essoft het imes.Thi smustbe
technol ogy , infor mat i
on, and i
mpl ement edbecauseonet hirdoft he
communi cation. Accor ding to respondent sst ated t hatt heyar eno
Sast rawan,Mur t
i( 2017)st atest hati n l
ongeri nt erest ed i nr eadi ng f ol klore
factf ol klorei sacul tur et hati scl oset o from books.Thi si sal sosuppor tedby
childr en'sl ives,butbecause oft he answer68.8% ofr espondent s sai d
times,chi l
drennol ongerl ikef olklore thatt heywoul dr ead f ol klor ei ft he
becauseoft heav ailabi lit
yofadv anced medi um was an i nt eract i
v e di gital
feat ures i nt heirsmar tphones.Thi s plat form. A t ot al of 43. 8% of
causes concer n f or t he y ounger respondent sal sost atedt hatt heyhad
gener at i
on who shoul d be t he nev erhear d ofa di gital i
zed f ol klore
successor s of t he dev el opment of plat form. Fr om t hat pr obl em, t he
folklor ei nI ndonesi a.Mahmud( 2008) preser vat i
on of f ol klor e t hrough a
statest hatt hey oungergener at ioni n creat i
v e economy appr oach t hati s
the di gitaler ai sl ess i nt erest ed i n i
nt egr at ed wi tht echnol ogycan bea
folklor e because t hey f eelt hey ar e sol utionf orcul tur alpr eser v ationand
out dat ed.Thi si si naccor dancewi th alsoanoppor tuni tyf ort heI ndonesi an
Cent ralConnect icutSt ate Uni v ersit
y economy .
resear ch i n 2016 whi ch st ated t hat Thecr eat i
veeconomyappr oach can
Indonesi awasi nt hesecond l owest bedonebyusi ngt echnol ogyf ort he
posi tion r egar ding r eadi ng i nt erest . preser vat i
onoff olkl oreasaf or m of
Low r eadi ng i nt er est causes t he prepar at i
onf ort hey ounggener at ion
exist enceoff olklor et obef orgot ten. whol ov ecul tur eandatt hesamet ime
Ther ef ore, ef forts ar e needed t o cont ri
but et ot heI ndonesi aneconomy .
rebui ldt heexi stenceoff ol klorei nt he The dev elopmentoft he t imes t hat
communi ty, especi allyt he y ounger cont i
nuesunt ilSoci et y5. 0encour ages
gener at i
on by usi ng an economi c ev ery thingt omov ef or war dt oav oid
appr oach because ev ery one al way s bei ng l ef tbehi nd.The exi st ence of
car ri
esouteconomi cact i
v iti
es.Thi sis Augment ed Real ityi s expect ed t o
alsosuppor t edbyasur veyconduct ed changet hei nter estofenduser swho
by our t eam i n whi ch 75% of wer ei niti
al l
yl essi nt er est edi nf ol klore
respondent s st at ed t hat t he to becomei nt erest ed i nt heexi sting
preser vat i
on of f olkl ore i s v ery mobi l
el ear ning.Augment ed Real ity
i
mpor tant . technol ogyhast hepot ent ialt obea
Effor tst opr eser vef olkl orear et hr ough teachi ng t ool .The adv ant age oft he
j
oi nt dev elopment of t he cr eat i
ve Augment ed Real ity f eat ur e i n
economywhi chi soneoft hel eadi ng educat i
on i s t hat v isual izat ion
sect or si nI ndonesi a.Pur nomo( 2016) shar penst heunder st andi ngofobj ect s.
states t hatt he cr eat ive economyi s Augment ed Real ityi smor eef fect ive
one of t he concept s t o r eal i
ze than l ear ning medi a such as books,
sust ai nabl e economi c dev elopment videos,orcomput er s( Radu,2012) .
basedoncr eat i
vitybecauset heuseof Ot her t han t hat , mobi l
e l ear ning
resour ces r elated t o i deas i s a (mobi le l ear ning) wi th Augment ed
renewabl eandunl i
mi tedr esour ce.The Real i
ty i ncl udi ng cont ext -based
combi nat i
on oft he pr eser vation of l
ear ning.I nt hi s case,when an end
folklor ewi t
ht hecr eat iv eeconomyand userofFol klor e.Inal readyownsoneof
technol ogyi sexpect edt oat tractt he thepr oduct s,t hent hatuserwi lleasi ly
endedAbst
ract
Fol
kl
ore.
In:
AnE-commerceandApp- basedI
ndonesi
aFolklor
e
Pr
eserv
ati
onInt
egr
atedwi
thAugment edReali
tyasLocal
Wi sdom
Revi
tal
izat
ion
Ar
if
iahPut
ri
Abst
ract
Folklor ei sast orypasseddownf rom gener ationt ogener ationi nt he
communi tybot hi nwr ittenandor alf orm.Asaf orm ofl i
ter arycul tur e,
folkl
or ei sof tenf orgot tenbyI ndonesi any outhduet ot hedev elopmentof
technol ogy ,i nformat i
on,and communi cati
on.Accor ding t o Mahmud
(2008) ,they out hislessi nter estedi nf ol
klorebecauset heyf eelout dat ed.
Thisi ssuppor t
edbyasur v eyconduct edbyourt eam i nwhi chonet hirdof
ther espondent sar enol ongeri nt erest edi nreadi ngf olkloref rom books.
Thisi s al so in accor dance wi tht he 2016 Cent r
alConnect icutSt at e
Uni ver sit
yr esearchwhi chst at est hatI ndonesiai sr ankedsecondf r
om t he
bot t
om r egar di
ngr eadi ngi nt erest .Ther efore,effortsar eneededt orebui l
d
the exi stence off olklor ei nt he communi ty,especi all
yt he y ounger
gener ationbyusi ngacr eat iveeconomyappr oacht hati si ntegr atedwi th
technol ogy .Basedont hepr obl em r egar dingtheexi st enceoft hef olklor e,
theaut horhasasol utionent it
led" Fol kl
ore.I
n:AnE- commer ceandApp-
basedI ndonesi anFol klor ePr eser v ationI ntegratedwi thAugment edReal it
y
asLocalWi sdom Rev i
tal i
z ation” .Fol kl ore.I
nisanE- commer ceofcl othing
product swi t
ht heI ndonesi anf olkloret heme.Fol klor e.Inwasf ormedasa
medi um f orcr eationandcol labor ationofy oungpeopl e'sdev ot i
ont ot he
nat i
on' shi stori
calv aluesi ntegr at edwi t
hAugment edReal ity.Fol klore.In
hast heconceptof :ment or ing,pr oductpl anning,pr oductmanuf acturing,
product ionandev aluat ion,pr omot ion,sal es,andeducat i
on.Thewr iti
ng
met hodusedi sdescr i
pt ivequal itativewi t
hpr i
mar ydat a.Theexi stenceof
Folklor e.Ini sexpect edt oi ncr easet heexi stenceoff ol kl
orebyusi nga
creat iveeconomyappr oach.
Key wor d:Fol klore.I
n, Fol klor e, Augment edReal i
ty,Cr eat iveEconomy
I
. Intr
oduction developedi nthecommuni tyisfolklore.
I
ndonesi aisoneoft hecount r
iesi n According t o Danandj aja ( 1986) ,
SoutheastAsi ai nt he form of an fol
kloreisast orypasseddownf rom
archipel
ago wi th an area of
1.905 generati
on t o gener ati
on i n t he
milli
on km2. Based on t he communi tybot hin wr itt
en and or al
Coor di
nati
on of Equal i
zi
ng t he form.Fol klorei s known f ori t
s ol d
PerceptionoftheNumberofI sl
andsi n prose,whi chi ncludesl egends,musi c,
I
ndonesi ai n 2020,t he number of oral hi st or
ies, pr ov erbs, j okes,
i
slandsi nIndonesiais16,671islands. supersti
ti
ons, cust oms t hat hav e
As a r esult
,I ndonesi
a has cul t
ur al becomet raditionswi thinsubcul tures
diversi
ty.Oneoft hecult
uraldiversity andgr oups( Sumay ana,2017).
thathasex i
stedf oralongt imeand Folkl
orei sof tenknownasf ai
ryt ales
, as a f orm of l iter ary cul tur e i n attent ion oft he y oungergener at ion
Indonesi a. Lat ely ,f olklor ei s of ten whi leatt hesamet imepr epar i
ngf or
forgot ten byt he y oungergener ation theexi stenceofcul tur et owar dst he
because of t he dev el opment of progr essoft het imes.Thi smustbe
technol ogy , infor mat i
on, and i
mpl ement edbecauseonet hirdoft he
communi cation. Accor ding to respondent sst ated t hatt heyar eno
Sast rawan,Mur t
i( 2017)st atest hati n l
ongeri nt erest ed i nr eadi ng f ol klore
factf ol klorei sacul tur et hati scl oset o from books.Thi si sal sosuppor tedby
childr en'sl ives,butbecause oft he answer68.8% ofr espondent s sai d
times,chi l
drennol ongerl ikef olklore thatt heywoul dr ead f ol klor ei ft he
becauseoft heav ailabi lit
yofadv anced medi um was an i nt eract i
v e di gital
feat ures i nt heirsmar tphones.Thi s plat form. A t ot al of 43. 8% of
causes concer n f or t he y ounger respondent sal sost atedt hatt heyhad
gener at i
on who shoul d be t he nev erhear d ofa di gital i
zed f ol klore
successor s of t he dev el opment of plat form. Fr om t hat pr obl em, t he
folklor ei nI ndonesi a.Mahmud( 2008) preser vat i
on of f ol klor e t hrough a
statest hatt hey oungergener at ioni n creat i
v e economy appr oach t hati s
the di gitaler ai sl ess i nt erest ed i n i
nt egr at ed wi tht echnol ogycan bea
folklor e because t hey f eelt hey ar e sol utionf orcul tur alpr eser v ationand
out dat ed.Thi si si naccor dancewi th alsoanoppor tuni tyf ort heI ndonesi an
Cent ralConnect icutSt ate Uni v ersit
y economy .
resear ch i n 2016 whi ch st ated t hat Thecr eat i
veeconomyappr oach can
Indonesi awasi nt hesecond l owest bedonebyusi ngt echnol ogyf ort he
posi tion r egar ding r eadi ng i nt erest . preser vat i
onoff olkl oreasaf or m of
Low r eadi ng i nt er est causes t he prepar at i
onf ort hey ounggener at ion
exist enceoff olklor et obef orgot ten. whol ov ecul tur eandatt hesamet ime
Ther ef ore, ef forts ar e needed t o cont ri
but et ot heI ndonesi aneconomy .
rebui ldt heexi stenceoff ol klorei nt he The dev elopmentoft he t imes t hat
communi ty, especi allyt he y ounger cont i
nuesunt ilSoci et y5. 0encour ages
gener at i
on by usi ng an economi c ev ery thingt omov ef or war dt oav oid
appr oach because ev ery one al way s bei ng l ef tbehi nd.The exi st ence of
car ri
esouteconomi cact i
v iti
es.Thi sis Augment ed Real ityi s expect ed t o
alsosuppor t edbyasur veyconduct ed changet hei nter estofenduser swho
by our t eam i n whi ch 75% of wer ei niti
al l
yl essi nt er est edi nf ol klore
respondent s st at ed t hat t he to becomei nt erest ed i nt heexi sting
preser vat i
on of f olkl ore i s v ery mobi l
el ear ning.Augment ed Real ity
i
mpor tant . technol ogyhast hepot ent ialt obea
Effor tst opr eser vef olkl orear et hr ough teachi ng t ool .The adv ant age oft he
j
oi nt dev elopment of t he cr eat i
ve Augment ed Real ity f eat ur e i n
economywhi chi soneoft hel eadi ng educat i
on i s t hat v isual izat ion
sect or si nI ndonesi a.Pur nomo( 2016) shar penst heunder st andi ngofobj ect s.
states t hatt he cr eat ive economyi s Augment ed Real ityi smor eef fect ive
one of t he concept s t o r eal i
ze than l ear ning medi a such as books,
sust ai nabl e economi c dev elopment videos,orcomput er s( Radu,2012) .
basedoncr eat i
vitybecauset heuseof Ot her t han t hat , mobi l
e l ear ning
resour ces r elated t o i deas i s a (mobi le l ear ning) wi th Augment ed
renewabl eandunl i
mi tedr esour ce.The Real i
ty i ncl udi ng cont ext -based
combi nat i
on oft he pr eser vation of l
ear ning.I nt hi s case,when an end
folklor ewi t
ht hecr eat iv eeconomyand userofFol klor e.Inal readyownsoneof
technol ogyi sexpect edt oat tractt he thepr oduct s,t hent hatuserwi lleasi ly
