Start-up Innovation management
Starting a New Venture – why not?
• Why? Because start-ups lack:
o Reputation, systems, processes, management, team
o Huge cost and risky (<-> established companies have resources)
o Why not simply form an alliance (license, joint venture)
Ways to exploit an academic invention
• Via granting a license to a pre-existing company
• Via establishing a start-up company
• Choice depends on:
o The regional environment (e.g. Belgium, Flanders)
o The institutional environment (University, fundamental research)
o The specifics of the invention
• What are your objectives?
o Generate (more) money for your institute
o Translate research into products for benefit of society (e.g. VIB money from
Flemish government)
o Create (regional) industrial activity
o Create (regional) jobs: local stimulation of the economy
o Contribute to (regional) innovation
Licensing
Start-up
Regional Abroad [regional]
1. Generate € ++ ++ +
2. Product to society + + +
3. Regional Industrial activity + - +
4. New Jobs in the region + - ++
5. Regional IPR position + - ++
• Licensing (existing company): quick return vs start-up: long-term, only when sold =
cashing
, License Service SU VC VC Asset
Platform Centric SU
SU
1. Scope of ≥1 ≥1 >1 ≥1
applications ≥1 ≥1 >>>1 ≥1
• fields
• products
2. Patent protection no no yes yes
• needed narrow- narrow- broad broad
• scope broad broad
3. Freedom-to- not preferable necessity necessity
operate necessary
4. Market minor medium major major
• need any any new, new,
• stage small-large small-large emerging emerging
• size low-high low-medium or fast or fast
• competition growing growing
large large
low low
• Scope: narrow vs broad à one drug for specific disease, practical to have company
with knowledge
• Patent protection: very important, not because have patent protection, doing
whatever you want
o Umbrella patent: blocking IP to sell your product
• Technology = platform, multiple products, all still develop
• Market small niche: not interesting to invest in it
• Stage: de-risk product development
• Competition: similar, better license
License Service SU VC SU VC Asset
Centric SU
5. Stage of development any advanced POC POC
• stage small-high small high medium
• investment
need
6. Product type low-high medium-high high high
• originality small-high small-high high high
• added value
7. Scientists good-excellent good-excellent leader leader
• profile neutral- positive very positive very positive
• TT attitude positive
• Scientists: entrepreneurial or not
A safe test for mother and child – example software algorithm
Starting a New Venture – why not?
• Why? Because start-ups lack:
o Reputation, systems, processes, management, team
o Huge cost and risky (<-> established companies have resources)
o Why not simply form an alliance (license, joint venture)
Ways to exploit an academic invention
• Via granting a license to a pre-existing company
• Via establishing a start-up company
• Choice depends on:
o The regional environment (e.g. Belgium, Flanders)
o The institutional environment (University, fundamental research)
o The specifics of the invention
• What are your objectives?
o Generate (more) money for your institute
o Translate research into products for benefit of society (e.g. VIB money from
Flemish government)
o Create (regional) industrial activity
o Create (regional) jobs: local stimulation of the economy
o Contribute to (regional) innovation
Licensing
Start-up
Regional Abroad [regional]
1. Generate € ++ ++ +
2. Product to society + + +
3. Regional Industrial activity + - +
4. New Jobs in the region + - ++
5. Regional IPR position + - ++
• Licensing (existing company): quick return vs start-up: long-term, only when sold =
cashing
, License Service SU VC VC Asset
Platform Centric SU
SU
1. Scope of ≥1 ≥1 >1 ≥1
applications ≥1 ≥1 >>>1 ≥1
• fields
• products
2. Patent protection no no yes yes
• needed narrow- narrow- broad broad
• scope broad broad
3. Freedom-to- not preferable necessity necessity
operate necessary
4. Market minor medium major major
• need any any new, new,
• stage small-large small-large emerging emerging
• size low-high low-medium or fast or fast
• competition growing growing
large large
low low
• Scope: narrow vs broad à one drug for specific disease, practical to have company
with knowledge
• Patent protection: very important, not because have patent protection, doing
whatever you want
o Umbrella patent: blocking IP to sell your product
• Technology = platform, multiple products, all still develop
• Market small niche: not interesting to invest in it
• Stage: de-risk product development
• Competition: similar, better license
License Service SU VC SU VC Asset
Centric SU
5. Stage of development any advanced POC POC
• stage small-high small high medium
• investment
need
6. Product type low-high medium-high high high
• originality small-high small-high high high
• added value
7. Scientists good-excellent good-excellent leader leader
• profile neutral- positive very positive very positive
• TT attitude positive
• Scientists: entrepreneurial or not
A safe test for mother and child – example software algorithm
