, DISCOVER YOUR SPECIALTY
Disclaimer
This e-book has been written for information purposes only. Every effort
has been made to make this ebook as complete and accurate as possible.
However, there may be mistakes in typography or content. Also, this e-
book provides information only up to the publishing date. Therefore, this
ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher
do not warrant that the information contained in this e- book is fully
complete and shall not be responsible for any errors or omissions. The
author and publisher shall have neither liability nor responsibility to any
person or entity with respect to any loss or damage caused or alleged to
be caused directly or indirectly by this ebook.
2
, DISCOVER YOUR SPECIALTY
Table of Contents
Introduction ............................................................................................................... 5
Chapter 1 – What Exactly is a Niche? ...................................................................... 9
• What is a Niche? ......................................................................................................... 10
• What is Niche Marketing? ...................................................................................... 12
• The Over Saturation of Niche Markets ............................................................. 14
Chapter 2 – Why Finding a Niche is So Important ............................................. 16
Chapter 3 – What Makes a Niche Profitable ....................................................... 21
• What Makes a Niche Profitable?.......................................................................... 22
• Some High Earning Niches to Consider ............................................................ 25
Chapter 4 – Choosing Your Niche ........................................................................... 27
• Choosing an Evergreen Niche .............................................................................. 28
• Choosing a Niche Based on Your Interests ..................................................... 29
• Selling as an Affiliate ................................................................................................ 30
Chapter 5 – Getting Started with Your Niche Research ................................... 33
• Finding Hot Keywords ............................................................................................. 35
• How To Organize Your Keywords ...................................................................... 36
• How To Test Your Keywords Live ...................................................................... 37
Chapter 6 – Analyzing Your Competition............................................................. 38
• Determining How Many Competitors There Are in The Niche .............. 38
• Researching the Competition ............................................................................... 40
3
, DISCOVER YOUR SPECIALTY
• Evaluating the Competition ................................................................................... 41
• Consider Your Competition’s Pricing ................................................................ 42
Chapter 7 – Finding Your Ideal Customer ........................................................... 44
• Researching and Surveying Your Target Market ......................................... 46
• Utilize Online Surveys.............................................................................................. 48
Chapter 8 – Building Relationships Within Your Niche ................................... 50
• Email Marketing ......................................................................................................... 52
• Your Social Media Networks ................................................................................. 53
• Your Newsletter ......................................................................................................... 53
Conclusion ..................................................................................................................... 55
4
Disclaimer
This e-book has been written for information purposes only. Every effort
has been made to make this ebook as complete and accurate as possible.
However, there may be mistakes in typography or content. Also, this e-
book provides information only up to the publishing date. Therefore, this
ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher
do not warrant that the information contained in this e- book is fully
complete and shall not be responsible for any errors or omissions. The
author and publisher shall have neither liability nor responsibility to any
person or entity with respect to any loss or damage caused or alleged to
be caused directly or indirectly by this ebook.
2
, DISCOVER YOUR SPECIALTY
Table of Contents
Introduction ............................................................................................................... 5
Chapter 1 – What Exactly is a Niche? ...................................................................... 9
• What is a Niche? ......................................................................................................... 10
• What is Niche Marketing? ...................................................................................... 12
• The Over Saturation of Niche Markets ............................................................. 14
Chapter 2 – Why Finding a Niche is So Important ............................................. 16
Chapter 3 – What Makes a Niche Profitable ....................................................... 21
• What Makes a Niche Profitable?.......................................................................... 22
• Some High Earning Niches to Consider ............................................................ 25
Chapter 4 – Choosing Your Niche ........................................................................... 27
• Choosing an Evergreen Niche .............................................................................. 28
• Choosing a Niche Based on Your Interests ..................................................... 29
• Selling as an Affiliate ................................................................................................ 30
Chapter 5 – Getting Started with Your Niche Research ................................... 33
• Finding Hot Keywords ............................................................................................. 35
• How To Organize Your Keywords ...................................................................... 36
• How To Test Your Keywords Live ...................................................................... 37
Chapter 6 – Analyzing Your Competition............................................................. 38
• Determining How Many Competitors There Are in The Niche .............. 38
• Researching the Competition ............................................................................... 40
3
, DISCOVER YOUR SPECIALTY
• Evaluating the Competition ................................................................................... 41
• Consider Your Competition’s Pricing ................................................................ 42
Chapter 7 – Finding Your Ideal Customer ........................................................... 44
• Researching and Surveying Your Target Market ......................................... 46
• Utilize Online Surveys.............................................................................................. 48
Chapter 8 – Building Relationships Within Your Niche ................................... 50
• Email Marketing ......................................................................................................... 52
• Your Social Media Networks ................................................................................. 53
• Your Newsletter ......................................................................................................... 53
Conclusion ..................................................................................................................... 55
4
