DYSON CORPORATE AND MARKET ANALYSIS

Dyson Corporate and Market Strategy Analysis Name Institution DYSON CORPORATE AND MARKET ANALYSIS 2 Executive Summary This report entails different corporate and marketing strategies applied by Dyson Company. It gives a clear illustration of how the company is currently performing with respect to its close competitors. The methods used in evaluating the company are by comparing the strengths and weaknesses of the corporate and market strategies by the ones used by their competitors. We also used porter and PESTLE analysis to determine the internal and external factors affecting the company. Ansoff Matrix was as well used to determine which marketing strategies would be suitable, acceptable and feasible if the company embraced them. It was discovered that the company was performing well in the internal and external markets. Few internal factors such as poor interpersonal relations were facing the firm but this could not deter the company from displaying exemplary performance over the years. The external factors were favorable for their products due to the new technology. It was also found out that the product development and diversity were the suitable strategies for the company since they were in line with the vision of the firm. The report concluded that the firm was doing very well and that the new technology had helped the company to be ahead of their competitors. The company was vulnerable to their competitors through pricing strategies but this could be solved if the company could perform more vigorous and intense campaign of the product to dominate the market. The current marketing strategies were was also in line with the vision of the company. Recommendations from the report included that; • The company should focus more on campaigning and advertise its products • It should devise a method of getting direct live feedback from the market/customers • The company should also analyze its data through its various departments • The company should exhibit market development strategy in addition to its current strategies DYSON CORPORATE AND MARKET ANALYSIS 3 However, there were certain limitations that we faced during our research. We faced difficulties trying to get the actual facts and figures.