🎯
Models
Model/
Author Type Main Dimensions Notes Exa
Theory
E.g. Ov
eating:
perceiv
illness c
Likelihood a person will
Predominantly overwe
engage in behavior depends
derived from suscep
on demographic factors →
Health Belief Becker & subjective expected overwe
Static 4 beliefs: 1) Perception of
Model (HBM) Rosenstock utility theory - evaluat
threat, 2) Behavioral
decisions influenced benefit
evaluation, 3) Cues to
by perceived utility. barriers
action, 4) Health motivation
Cues to
(feeling
(tv); He
importa
Expands on HBM
Includes response-efficacy, but it also fails to
Protection costs & self-efficacy to the consider interactions
Motivation Rogers coping appraisal factors. between
Theory (PMT) Also, emotion of fear added components & role
as part of threat appraisal. of social norms &
influences.
Attitude
intentio
expecta
smoking
Behavior is proximally
attitude
TPB (TRA Fishbein & determined by intention,
Static Derived from SCT normat
successor) Ajzen which in turn is influenced
subject
by attitude.
and wa
perceiv
control
behavio
Derived from SCT.
Fishbein & TRA does not
TRA Static see TPB
Ajzen include perceived
behavioral control
Adoption, initiation &
maintenance of behavior
Models
Model/
Author Type Main Dimensions Notes Exa
Theory
E.g. Ov
eating:
perceiv
illness c
Likelihood a person will
Predominantly overwe
engage in behavior depends
derived from suscep
on demographic factors →
Health Belief Becker & subjective expected overwe
Static 4 beliefs: 1) Perception of
Model (HBM) Rosenstock utility theory - evaluat
threat, 2) Behavioral
decisions influenced benefit
evaluation, 3) Cues to
by perceived utility. barriers
action, 4) Health motivation
Cues to
(feeling
(tv); He
importa
Expands on HBM
Includes response-efficacy, but it also fails to
Protection costs & self-efficacy to the consider interactions
Motivation Rogers coping appraisal factors. between
Theory (PMT) Also, emotion of fear added components & role
as part of threat appraisal. of social norms &
influences.
Attitude
intentio
expecta
smoking
Behavior is proximally
attitude
TPB (TRA Fishbein & determined by intention,
Static Derived from SCT normat
successor) Ajzen which in turn is influenced
subject
by attitude.
and wa
perceiv
control
behavio
Derived from SCT.
Fishbein & TRA does not
TRA Static see TPB
Ajzen include perceived
behavioral control
Adoption, initiation &
maintenance of behavior
