KNOWLEDGE GAP HYPOTHESIS
, This theory was first proposed in 1970 by Philip J Tichenor, then Associate
Professor of Journalism and mass Communication, George A. Donohue,
Professor of Sociology and Clarice. N Olien, Instructor in Sociology, all three
researchers in the University of Minnesota.
They defined the Knowledge Gap theory, “as the infusion of mass media
information into a social system increases higher socioeconomic status
segments tend to acquire this information faster than lower socioeconomic
status population segments so that gap in knowledge between the two tends
to increase rather than decrease.”
, This theory was first proposed in 1970 by Philip J Tichenor, then Associate
Professor of Journalism and mass Communication, George A. Donohue,
Professor of Sociology and Clarice. N Olien, Instructor in Sociology, all three
researchers in the University of Minnesota.
They defined the Knowledge Gap theory, “as the infusion of mass media
information into a social system increases higher socioeconomic status
segments tend to acquire this information faster than lower socioeconomic
status population segments so that gap in knowledge between the two tends
to increase rather than decrease.”
