,Strategic Marketing:
Planning and Control
,This page intentionally left blank
, Strategic Marketing:
Planning and Control
Third edition
Graeme Drummond
John Ensor
Ruth Ashford
AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD
PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
Butterworth-Heinemann is an imprint of Elsevier
Planning and Control
,This page intentionally left blank
, Strategic Marketing:
Planning and Control
Third edition
Graeme Drummond
John Ensor
Ruth Ashford
AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD
PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
Butterworth-Heinemann is an imprint of Elsevier