Consumer Behavior Chapter 10 Key Terms
Activity Stores - Letting consumers participate in the production of the products or service they buy there. Atmospherics - The conscious designing of space and its various dimensions to evoke certain effects in buyers. Augmented Reality (AR) - Superimposes a layer of digital information over a physical environment. Beacons - These devices communicate with smartphone apps indoors through a bluetooth signal. Being Space - This kind of environment resembles a sort of commercial living room, where we can go relax, be entertained, hang out with friends, escape the everyday, or even learn. Bitcoin - This controversial system uses peer-to-peer technology to operate with on central authority or banks. Co-consumers - other patrons in a consumer setting Consumer Satisfaction/Dissatisfaction (CS/D) - Our overall reactions to a product after we've bought it; obviously play a big role on our future behavior. Consumption Situation - Includes a buyer, a seller, and a product or service--but also many other factors, such as the reason we want to make a purchase and how the physical environment make us feel. Cryptocurrency - That relies
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activity stores letting consumers participate in the production of the products or service they buy there atmospherics the conscious designing of space and its various dimensions to evoke certa