SOPHIA INTRODUCTION TO BUSINESS UNIT 2 | VERIFIED SOLUTION

SOPHIA INTRODUCTION TO BUSINESS UNIT 2 Basics of Marketing • A.)A touch screen at a gas pump asks customers if they would also like a car wash. employees to tell the community about the new business. • C.)Customers join a rewards program to earn deals and product discounts. • D.)Employees wear tee shirts that promote the business they work for while interacting with customers. Which of the following statements illustrates the utility of ownership? • A.)A new retail store secured a site in a popular shopping district. • B.)A dentist schedules appointments for children on Saturdays. • C.)Financing options are available so that customers can easily buy and enjoy more expensive products. • D.)The demand for lawn furniture peaks in the late spring. Which of the following is a tangible benefit? • A.)Customers fit in with peers who use similar services. • B.)Customers enjoy a unique dining experience. • C.)Customers enjoy a chocolatier's products for their unique flavors. • D.)Customers enjoy high quality customer service. Markets in Marketing Which of the following is an example of B2B marketing? • A.)A trade publication • B.)A lifestyle publication • C.)A magazine devoted to fashion • D.)A magazine devoted to sports • A.)A salon that makes people feel comfortable as soon as they enter • B.)A salon that offers a package deal for haircut and color • C.)A hairdresser who is very skilled at making clients look their best • D.)A type of shampoo for people with curly hair • A.)provider • B.)market • C.)user • D.)service