Name RUBRIC Written Assignment Individual Case Study
Description RUBRIC Written AssignmentIndividual Case Study
Rubric Detail
Levels of Achievement
Criteria Excellent Very Good Good Satisfactory Unsatisfactory
Background 85.00 to 100.00 % 75.00 to 84.50 % 65.00 to 74.50 % 49.00 to 64.50 % 0.00 to 48.50 %
Analysis Part A
Presented the key Presented most of the Identified most of the Identified some of the Not identifying
(Industry,
concepts key concepts key concepts key concepts the correct key
Competitor and
underpinning the underpinning the underpinning the underpinning the concepts
Consumer) - Ability
Industry, Competitor, Industry, Competitor, Industry, Competitor, Industry, Competitor, underpinning
to identify
and Consumer in a and Consumer in a and Consumer, but did and Consumer, but the Industry,
interdisciplinary
clear and concise clear and concise not present the did not present the Competitor,
perspectives to
manner. manner. concepts in a clear and concepts in a clear or and Consumer,
contemporary
concise manner. concise manner. and did not
business practices.
present the
Weight concepts in a
30.00% clear or concise
manner.
Background 85.00 to 100.00 % 75.00 to 84.50 % 65.00 to 74.50 % 49.00 to 64.50 % 0.00 to 48.50 %
Analysis Part B
Presented the key Presented most of the Identified most of the Identified some of the Not identifying
(Sales Approach
concepts key concepts key concepts key concepts the correct key
and Sales
underpinning the underpinning the underpinning the sales underpinning the concepts
Management)
sales and company sales and company and company sales and company underpinning
Weight scenario in a clear scenario in a clear scenario, but did not scenario, but did not the sales and
20.00% and concise manner. and concise manner. present the concepts present the concepts company
in a clear and concise in a clear or concise scenario, and
manner. manner. did not present
the concepts in
a clear or
concise
manner.
Recommendations: 85.00 to 100.00 % 75.00 to 84.50 % 65.00 to 74.50 % 49.00 to 64.50 % 0.00 to 48.50 %
(A) Ability to justify
Development of Development of clear Most arguments are A basic level of logical Not developing
and apply sales
insightful and logical and fair arguments clear and use a argument developed logical
strategy, sales
arguments with the with the use of a rigorous sales method but does not clearly arguments. Not
management
use of a rigorous rigorous sales or methods which suit justify or link the sales utilising a
and/or sales
sales method or method or methods the analysed situation. method to the academically
approach; and (B)
methods which suit which suit the situation. rigorous sales
Ability to apply
the analysed analysed situation. method.
interdisciplinary
situation.
perspectives to
contemporary
business practices.
Weight
30.00%
Structure and 85.00 to 100.00 % 75.00 to 84.50 % 65.00 to 74.50 % 49.00 to 64.50 % 0.00 to 48.50 %
organisation of
Writing is coherently Writing is generally Organisation is There is some There is little or
writing
organised and the well organised and present; there may be organisation present no attempt at
Weight logic/ideas/arguments most some inconsistencies but the organisation.
5.00% are easy to follow; logic/ideas/arguments with organisation and logic/ideas/arguments Organisation is
writing is clear, are easy to follow; structure of lack clarity and/or confusing to
concise, and writing is mostly clear logic/ideas/arguments, conciseness. the reader;
persuasive. and generally easy to but generally easy to rambles, lacks
follow. follow; writing is proper
mostly clear but parts paragraph
may lack conciseness. construction;
transitions,
topic sentences
and/or support.
https://bblearn.griffith.edu.au/webapps/rubric/do/course/manageRubrics?dispatch=view&context=course&rubricId=_42983_1&course_id=_98921_1# 1/2