1
Section 2: Proposal of Strategies to Enter a New Market (1100 words, maybe +10% = 1210)
2.1 Introduction of the Proposed Market-Vietnam
Figure 1: Key statistics on Vietnam’s retail sector (Deloitte, 2019).
Vietnam's retail sector attained 10.9% CAGR of retail sales from 2013 to 2018. From the
statistics, retail sales in the Vietnam sector were USD 142 Billion the highest sales ever recorded
in 2018. By 2021, Vietnam's retail sector will be a fast-growing market for convenience stores
according to Deloitte statistics (2019). This shows the Vietnam market is doing well in terms of
retail sales. In terms of Consumer and mergers and acquisition (M&A), Vietnam's retail sector
was ranked number two between 2011 and 2017 (Deloitte, 2019).
, 2
Figure 2: features defining Vietnam’s retail landscape. Source: Deloitte, 2018
The Vietnamese Government has been publishing many laws to encourage foreign
investors and enterprises since 2014 (Deloitte, 2018). Some of the new laws introduced in 2014
are investment laws to increase the ease of doing business in Vietnam by relaxing some foreign
investors' rules. In 2015, made 1513/QD-TTg decision number to approve the scheme to promote
Vietnamese business direct participation in foreign distribution systems by 2016 to 2020
(Deloitte, 2018). In 2018 decree 09/2018/ND-CP, a law on commerce and law on foreign trade
management was issued to incorporate several suitable changes for retailers establish or expand
their businesses in areas on the trading of goods by foreign investors and enterprises (Deloitte,
2018).
Section 2: Proposal of Strategies to Enter a New Market (1100 words, maybe +10% = 1210)
2.1 Introduction of the Proposed Market-Vietnam
Figure 1: Key statistics on Vietnam’s retail sector (Deloitte, 2019).
Vietnam's retail sector attained 10.9% CAGR of retail sales from 2013 to 2018. From the
statistics, retail sales in the Vietnam sector were USD 142 Billion the highest sales ever recorded
in 2018. By 2021, Vietnam's retail sector will be a fast-growing market for convenience stores
according to Deloitte statistics (2019). This shows the Vietnam market is doing well in terms of
retail sales. In terms of Consumer and mergers and acquisition (M&A), Vietnam's retail sector
was ranked number two between 2011 and 2017 (Deloitte, 2019).
, 2
Figure 2: features defining Vietnam’s retail landscape. Source: Deloitte, 2018
The Vietnamese Government has been publishing many laws to encourage foreign
investors and enterprises since 2014 (Deloitte, 2018). Some of the new laws introduced in 2014
are investment laws to increase the ease of doing business in Vietnam by relaxing some foreign
investors' rules. In 2015, made 1513/QD-TTg decision number to approve the scheme to promote
Vietnamese business direct participation in foreign distribution systems by 2016 to 2020
(Deloitte, 2018). In 2018 decree 09/2018/ND-CP, a law on commerce and law on foreign trade
management was issued to incorporate several suitable changes for retailers establish or expand
their businesses in areas on the trading of goods by foreign investors and enterprises (Deloitte,
2018).
