Table of contents
I. Critical evaluation of Amazon in an Established market (total 800 words, maybe +10%)......1
I.1 Introduction the Amazon in the UK....................................................................................................1
I.2 Brand & Services.................................................................................................................................1
I.3 Marketing Communications Mix.........................................................................................................2
I.4 Relationship Marketing strategies and Product Development Process..............................................2
1.4.1 Relationship Marketing strategies.................................................................................2
1.4.2 Product Development Process......................................................................................2
I.5 Conclusion (50 -70 words)..................................................................................................................3
II. Proposal of strategies to enter a new market (1200 words, maybe +10%)...............................3
II.1 Introduction the proposed market – Vietnam ( ~200 words)............................................................3
II.2 The needs and characteristics of the target market and consumers ( ~250 words)..........................5
II.3 The proposed market entry strategies ( ~350 words)........................................................................8
II.4 The impact of the Recommended Strategies ( ~250 words)............................................................10
II.5 Conclusion and Recommendations (~150 words)............................................................................10
III. References....................................................................................................................................10
I. Critical evaluation of Amazon in an Established market (total 800
words, maybe +10%)
I.1 Introduction the Amazon in the UK
Suggestion: Identify an organisation which is strong and established in one market
Provide commercial context underpinned by industrial sources (i.e. – information which is already in the
public domain).
Discuss about the retail market in the UK. And the Amazon’s history and business results in this
market.
I.2 Brand & Services
Suggestion: When analysing the organisation, use theories and academic sources critically.
In particular, refer to its meaning towards, and relationships with, its customers.
Brand: The reputation of it in the market, compare with competitors too
, Services: say about products/services which are introduced to British market. Refer to its meaning
towards, and relationships with, its customers.
I.3 Marketing Communications Mix
Suggestion: Analyse why it is currently strong, referring to its brand, products and/or services, marketing
communications mix, use of media, Relationship Marketing strategies, and any other elements of its
identity or operations which you feel relevant to its success. In particular, refer to its meaning towards,
and relationships with, its customers. Add some theorical citations about its impact on marketing/sales
Read this link to get ideas then mention all methods for Communications Mix: (also find then add
citations for theories and practical meaning)
https://medium.com/@michaelangelo_q/amazon-coms-integrated-marketing-communications-
901a6a2a77ef
I.4 Relationship Marketing strategies and Product Development Process
1.4.1 Relationship Marketing strategies
Data-driven Relationship Marketing
https://www.outsource2india.com/kpo/samples/amazon-web-research.asp get idea here
Convenience at the Heart of the Experience
https://www.outsource2india.com/kpo/samples/amazon-web-research.asp get idea here
Making e-commerce a Share-worthy Experience
https://www.outsource2india.com/kpo/samples/amazon-web-research.asp get idea here
1.4.2 Product Development Process
https://www.shmula.com/start-with-the-customer-and-work-backwards/324/ get idea here
I. Critical evaluation of Amazon in an Established market (total 800 words, maybe +10%)......1
I.1 Introduction the Amazon in the UK....................................................................................................1
I.2 Brand & Services.................................................................................................................................1
I.3 Marketing Communications Mix.........................................................................................................2
I.4 Relationship Marketing strategies and Product Development Process..............................................2
1.4.1 Relationship Marketing strategies.................................................................................2
1.4.2 Product Development Process......................................................................................2
I.5 Conclusion (50 -70 words)..................................................................................................................3
II. Proposal of strategies to enter a new market (1200 words, maybe +10%)...............................3
II.1 Introduction the proposed market – Vietnam ( ~200 words)............................................................3
II.2 The needs and characteristics of the target market and consumers ( ~250 words)..........................5
II.3 The proposed market entry strategies ( ~350 words)........................................................................8
II.4 The impact of the Recommended Strategies ( ~250 words)............................................................10
II.5 Conclusion and Recommendations (~150 words)............................................................................10
III. References....................................................................................................................................10
I. Critical evaluation of Amazon in an Established market (total 800
words, maybe +10%)
I.1 Introduction the Amazon in the UK
Suggestion: Identify an organisation which is strong and established in one market
Provide commercial context underpinned by industrial sources (i.e. – information which is already in the
public domain).
Discuss about the retail market in the UK. And the Amazon’s history and business results in this
market.
I.2 Brand & Services
Suggestion: When analysing the organisation, use theories and academic sources critically.
In particular, refer to its meaning towards, and relationships with, its customers.
Brand: The reputation of it in the market, compare with competitors too
, Services: say about products/services which are introduced to British market. Refer to its meaning
towards, and relationships with, its customers.
I.3 Marketing Communications Mix
Suggestion: Analyse why it is currently strong, referring to its brand, products and/or services, marketing
communications mix, use of media, Relationship Marketing strategies, and any other elements of its
identity or operations which you feel relevant to its success. In particular, refer to its meaning towards,
and relationships with, its customers. Add some theorical citations about its impact on marketing/sales
Read this link to get ideas then mention all methods for Communications Mix: (also find then add
citations for theories and practical meaning)
https://medium.com/@michaelangelo_q/amazon-coms-integrated-marketing-communications-
901a6a2a77ef
I.4 Relationship Marketing strategies and Product Development Process
1.4.1 Relationship Marketing strategies
Data-driven Relationship Marketing
https://www.outsource2india.com/kpo/samples/amazon-web-research.asp get idea here
Convenience at the Heart of the Experience
https://www.outsource2india.com/kpo/samples/amazon-web-research.asp get idea here
Making e-commerce a Share-worthy Experience
https://www.outsource2india.com/kpo/samples/amazon-web-research.asp get idea here
1.4.2 Product Development Process
https://www.shmula.com/start-with-the-customer-and-work-backwards/324/ get idea here
