PRGM TTD Data Decision Making 2023 Questions and Answers with complete solution

PRGM TTD Data Decision Making 2023 Questions and Answers with complete solution 1. What is the overall goal for Koa AI?: For traders to be able to exercise judgment over what's happening with AI 2. Which of the following describe a best practice for using data?: Use your advertiser's first-party data Let AI lookalike model and find new groups of users who look like your converters 3. Which of the following sentences are true?: AI and humans can do many of the same thing, but they do them in different ways 4. What is a walled garden?: A company with intrinsic conflicts of interest A company that has some inventory and represents both the buys and the seller 5. The only way to know if your marketing initiatives are winning heats and minds is with more complex data science, where you can actually see the lift.: True 6. In terms of retargeting, there is no distinction between users within you first-party data pool and how they should be targeted.: False 7. The open internet describes any inventory that's available to an indepen- dent buying platform and is measurable.: True 8. Which of the following describes why the expressiveness is important?: It helps you get from many user-targeting opportunities to the right ones that you need It helps you shape bids and gets your target messages in front of the right people It helps you bid more for certain users than others 9. Which of the following are true about power of a unified ID across the open internet?: It makes the measurement problem of advertising so much better than it's ever been before Markets can look at things holistically Consumers can be targeted with ads that are relevant to them Markets can make data-driven choices 10. Why should buying platforms support forecasting and planning?: It makes it possible to use data to buy media precisely and eliminate waste You can use these customer insights across your entire marketing plan, not just digital buys 11. Which of the following is deterministic data?: It describes when we have a login for a particular user Certainty about it can be misguided due to shared devices and logins