Pearson BTEC Level 3 Nationals
Wednesday 6 January 2021
Supervised hours: 3 hours Paper Reference 31489H
Business/Enterprise and
Entrepreneurship
Unit 2: Developing a Marketing Campaign
Part B
You must have:
Calculator, note paper and pen.
Instructions
• Complete all activities.
• Part A will have been used in preparation for completion of Part B.
• Part B must be issued to learners as defined by Pearson and should be kept
securely.
• Part B must be undertaken in 3 hours on the date and time and under the
conditions specified by Pearson.
• Part B is specific to each series and must only be issued to learners who have
been entered to undertake the task in the relevant series. It is to be issued at
the beginning of their timetabled supervised period.
• Part B should be kept securely until the start of the 3 hour supervised
assessment period.
Information
• The total mark for this paper is 70.
Turn over
*P67453A*
W67453A
©2021 Pearson Education Ltd.
1/1/1/1/1/1
, Instructions to Teachers/Tutors and/or Invigilators
This paper must be read in conjunction with the unit information in the specification and
the BTEC Nationals Instructions for Conducting External Assessments (ICEA) document.
See the Pearson website for details.
The Part B set task is undertaken under supervision in a single session of three hours on
the timetabled day specified by Pearson. Centres may schedule supervised rest breaks
during the session.
Centres must schedule all learners in the same sessions if possible and must release
Part B to individual learners only for their scheduled session.
The Part B set task requires learners to apply research. Learners should bring in notes as
defined in Part A. The teacher/tutor and/or invigilator needs to ensure that notes comply
with requirements.
Work should be completed using a computer. Learners are not allowed access to
the internet.
All learner work must be completed independently and authenticated by the teacher/
tutor and/or invigilator before being submitted to Pearson.
Refer carefully to the instructions in this paper and the BTEC Nationals Instructions for
Conducting External Assessments (ICEA) document to ensure that the supervised period is
conducted correctly and that learners submit evidence that is their own work.
Learners must not bring anything into the supervised environment or take anything out
without teacher/tutor and/or invigilator knowledge and approval.
Centres are responsible for putting in place appropriate checks to ensure that only
permitted material is introduced into the supervised environment.
Maintaining security
• During supervised assessment periods, the assessment areas must only be accessible
to the individual learners and to named members of staff.
• Learners can only access their work under supervision.
• During any break, materials must be kept securely.
• Any work learners produce under supervision must be kept securely.
• Learner notes must be retained securely by the centre after Part B and may be
requested by Pearson if there is suspected malpractice.
Outcomes for submission
Two documents will need to be submitted by each learner:
• a rationale for a marketing campaign
• a budgeted plan for the marketing campaign.
Each learner must also complete an authentication form.
2
Wednesday 6 January 2021
Supervised hours: 3 hours Paper Reference 31489H
Business/Enterprise and
Entrepreneurship
Unit 2: Developing a Marketing Campaign
Part B
You must have:
Calculator, note paper and pen.
Instructions
• Complete all activities.
• Part A will have been used in preparation for completion of Part B.
• Part B must be issued to learners as defined by Pearson and should be kept
securely.
• Part B must be undertaken in 3 hours on the date and time and under the
conditions specified by Pearson.
• Part B is specific to each series and must only be issued to learners who have
been entered to undertake the task in the relevant series. It is to be issued at
the beginning of their timetabled supervised period.
• Part B should be kept securely until the start of the 3 hour supervised
assessment period.
Information
• The total mark for this paper is 70.
Turn over
*P67453A*
W67453A
©2021 Pearson Education Ltd.
1/1/1/1/1/1
, Instructions to Teachers/Tutors and/or Invigilators
This paper must be read in conjunction with the unit information in the specification and
the BTEC Nationals Instructions for Conducting External Assessments (ICEA) document.
See the Pearson website for details.
The Part B set task is undertaken under supervision in a single session of three hours on
the timetabled day specified by Pearson. Centres may schedule supervised rest breaks
during the session.
Centres must schedule all learners in the same sessions if possible and must release
Part B to individual learners only for their scheduled session.
The Part B set task requires learners to apply research. Learners should bring in notes as
defined in Part A. The teacher/tutor and/or invigilator needs to ensure that notes comply
with requirements.
Work should be completed using a computer. Learners are not allowed access to
the internet.
All learner work must be completed independently and authenticated by the teacher/
tutor and/or invigilator before being submitted to Pearson.
Refer carefully to the instructions in this paper and the BTEC Nationals Instructions for
Conducting External Assessments (ICEA) document to ensure that the supervised period is
conducted correctly and that learners submit evidence that is their own work.
Learners must not bring anything into the supervised environment or take anything out
without teacher/tutor and/or invigilator knowledge and approval.
Centres are responsible for putting in place appropriate checks to ensure that only
permitted material is introduced into the supervised environment.
Maintaining security
• During supervised assessment periods, the assessment areas must only be accessible
to the individual learners and to named members of staff.
• Learners can only access their work under supervision.
• During any break, materials must be kept securely.
• Any work learners produce under supervision must be kept securely.
• Learner notes must be retained securely by the centre after Part B and may be
requested by Pearson if there is suspected malpractice.
Outcomes for submission
Two documents will need to be submitted by each learner:
• a rationale for a marketing campaign
• a budgeted plan for the marketing campaign.
Each learner must also complete an authentication form.
2
