Digital Marketing - Google Certification Updated Exam
Graded A+ correct!!
What's the biggest challenge for most businesses when going online? - ANSWER
Developing a plan
Web analytics can tell you many things about your online performance, but what can
analytics tools not tell you? - ANSWER Where your customers go after leaving your
website
Website hosting servers have their own unique IP address, what does this address
consist of? - ANSWER Numbers
When defining a strategy for your business, how can competitor analysis help you
establish a USP (or Unique Selling Point)? - ANSWER It can identify how your offering
is different in comparison to your competitors
You notice that when people see images of your products online, you have an increase
in conversions or sales. Which customer touchpoint could you use to take advantage of
this insight? - ANSWER Social media
How can businesses benefit from using analytics on their website? - ANSWER It will
show you where your audience comes from
Websites are hosted on a server and each of these servers has its own unique IP
address. What does the 'IP' stand for? - ANSWER Internet Protocol
When designing content as part of your content marketing strategy, what does the
"Think" stage represent in the "See, Think, Do, Care" framework? - ANSWER The
consideration phase, when customers start to research potential products to buy
Which are the first steps you should consider when constructing an online business
strategy? - ANSWER Create goals and identify a USP
Where does the domain name of a website primarily sit? - ANSWER In the URL
When planning your website, what is one of the key things you should consider? -
ANSWER What you want your customers to do on the site
When considering whether to have a web presence for your business, which of the
following is not a major factor? - ANSWER How long you've been in business
When you're building a business website, what purpose does a server have? -
ANSWER It hosts your website
, When looking to advertise a new business online, what is one of the major benefits of
display ads? - ANSWER They can come in many different formats
Imagine a customer has downloaded an app made by their local hardware store. How
could that business connect with their audience through the app? - ANSWER Send
them offers when they enter a certain geographical area
What is the term we use to describe how search engines categorize each piece of
content? - ANSWER Indexing
When using a search engine, what is the name of a word or phrase somebody types to
find something online? - ANSWER Search query
When looking to optimize the performance of a website to improve its search engine
ranking, using 'long tail keyword terms' in your SEO plan often allows you to... -
ANSWER Find more opportunities
Gaining backlinks to your website is a great way to improve the SEO performance.
What best practice will encourage people to link back to your site? - ANSWER Write
some great content they will find useful
There are many ways you can improve the performance of a website from an SEO
perspective. When it comes to link building which of the following statements is
accurate? - ANSWER The quality of links is important, not the quantity
Which of the following will be achieved by including an offer in a Search Engine
Marketing (SEM) ad? - ANSWER It will help the ad stand out and encourage people to
click it
Fill the blank: When managing SEM campaigns, the best way to optimize your quality
score is to improve the _________ of your keywords, adverts, and landing pages. -
ANSWER relevance
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-
match keyword using which symbol? - ANSWER Quotation marks
When running a search engine marketing campaign, what goal do you expect to
achieve by having conversion tracking on your site? - ANSWER To understand what is
working and what is not
Search engines see the content on a website as written code, how can you help search
engines identify the images on your website? - ANSWER Give them descriptive names
Graded A+ correct!!
What's the biggest challenge for most businesses when going online? - ANSWER
Developing a plan
Web analytics can tell you many things about your online performance, but what can
analytics tools not tell you? - ANSWER Where your customers go after leaving your
website
Website hosting servers have their own unique IP address, what does this address
consist of? - ANSWER Numbers
When defining a strategy for your business, how can competitor analysis help you
establish a USP (or Unique Selling Point)? - ANSWER It can identify how your offering
is different in comparison to your competitors
You notice that when people see images of your products online, you have an increase
in conversions or sales. Which customer touchpoint could you use to take advantage of
this insight? - ANSWER Social media
How can businesses benefit from using analytics on their website? - ANSWER It will
show you where your audience comes from
Websites are hosted on a server and each of these servers has its own unique IP
address. What does the 'IP' stand for? - ANSWER Internet Protocol
When designing content as part of your content marketing strategy, what does the
"Think" stage represent in the "See, Think, Do, Care" framework? - ANSWER The
consideration phase, when customers start to research potential products to buy
Which are the first steps you should consider when constructing an online business
strategy? - ANSWER Create goals and identify a USP
Where does the domain name of a website primarily sit? - ANSWER In the URL
When planning your website, what is one of the key things you should consider? -
ANSWER What you want your customers to do on the site
When considering whether to have a web presence for your business, which of the
following is not a major factor? - ANSWER How long you've been in business
When you're building a business website, what purpose does a server have? -
ANSWER It hosts your website
, When looking to advertise a new business online, what is one of the major benefits of
display ads? - ANSWER They can come in many different formats
Imagine a customer has downloaded an app made by their local hardware store. How
could that business connect with their audience through the app? - ANSWER Send
them offers when they enter a certain geographical area
What is the term we use to describe how search engines categorize each piece of
content? - ANSWER Indexing
When using a search engine, what is the name of a word or phrase somebody types to
find something online? - ANSWER Search query
When looking to optimize the performance of a website to improve its search engine
ranking, using 'long tail keyword terms' in your SEO plan often allows you to... -
ANSWER Find more opportunities
Gaining backlinks to your website is a great way to improve the SEO performance.
What best practice will encourage people to link back to your site? - ANSWER Write
some great content they will find useful
There are many ways you can improve the performance of a website from an SEO
perspective. When it comes to link building which of the following statements is
accurate? - ANSWER The quality of links is important, not the quantity
Which of the following will be achieved by including an offer in a Search Engine
Marketing (SEM) ad? - ANSWER It will help the ad stand out and encourage people to
click it
Fill the blank: When managing SEM campaigns, the best way to optimize your quality
score is to improve the _________ of your keywords, adverts, and landing pages. -
ANSWER relevance
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-
match keyword using which symbol? - ANSWER Quotation marks
When running a search engine marketing campaign, what goal do you expect to
achieve by having conversion tracking on your site? - ANSWER To understand what is
working and what is not
Search engines see the content on a website as written code, how can you help search
engines identify the images on your website? - ANSWER Give them descriptive names
