MGT 6311 - Final Exam
1. Youtube Stats: - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
2. Most common videos: - Explainers
- Product Demos
- How-Tos
- Testimonials
3. Video Stats: >4/5 Twitter users watch video content on
Twitter 10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
4. Video Views: A video is considered a view on Facebook if it runs for
at least 3 seconds
5.Impact on Video on email: Including video in email increase consumer
engage- ment and has an overall positive impact on the channel
The word "video" in email subject line
1/
,- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
6. Impact of Video on Websites: Video has a roughly 100% increase in
conver- sion rates
7. Online Video Stats: - online videos will account for 80% of all
consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they
like with their friends and peers
- 85% of the US internet audience watches videos online.
2/
,8. Business goals for using online video: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
9. Customer preference/behaviors: - 2/3 consumers prefer watching
explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing
a product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than
reading about it
10.Video Content Tips: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
11.Onsite Video: Onsite videos are a use of videos on an organizations
website
3/
, 12.Online Video: Online videos are videos residing on a third-party site
such as YouTube
13.Benefits of Onsite Video: - Make Website Stickier: makes customers
spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a
product in action
- Build product/service interest: Seeing and hearing a person talk can
be a more engaging process
4/
1. Youtube Stats: - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
2. Most common videos: - Explainers
- Product Demos
- How-Tos
- Testimonials
3. Video Stats: >4/5 Twitter users watch video content on
Twitter 10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
4. Video Views: A video is considered a view on Facebook if it runs for
at least 3 seconds
5.Impact on Video on email: Including video in email increase consumer
engage- ment and has an overall positive impact on the channel
The word "video" in email subject line
1/
,- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
6. Impact of Video on Websites: Video has a roughly 100% increase in
conver- sion rates
7. Online Video Stats: - online videos will account for 80% of all
consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they
like with their friends and peers
- 85% of the US internet audience watches videos online.
2/
,8. Business goals for using online video: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
9. Customer preference/behaviors: - 2/3 consumers prefer watching
explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing
a product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than
reading about it
10.Video Content Tips: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
11.Onsite Video: Onsite videos are a use of videos on an organizations
website
3/
, 12.Online Video: Online videos are videos residing on a third-party site
such as YouTube
13.Benefits of Onsite Video: - Make Website Stickier: makes customers
spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a
product in action
- Build product/service interest: Seeing and hearing a person talk can
be a more engaging process
4/
