1. What is motivation marketing?
For most organizations, staff are the key to success – the most important tool for the organization’s
success – and they can be motivated to promote their company’s product or service. Motivation
marketing engages staff and gets them interested by using events or incentives. It also aims to
recognize and reward staff efforts by offering prizes or rewards for good performance – for
example, with a monthly incentive.
Other benefits of motivation marketing include:
- increased job satisfaction: happier people at work
- improved productivity: more work done in less time
- improved performance: the work is done better
- encouraging behaviour changes: for example, introducing new work practices
- increased sales force effectiveness: for example, to achieve higher sales figures
- improved product launches: boost market penetration and gain market share more quickly
Exercise 1: complete the sentences using words from the box.
build internal reaction recognizing sales turnover
1 Motivation marketing is a good way to build staff loyalty.
2 It can increase motivation levels by recognizing staff efforts.
3 A good incentive scheme means that people want to stay with the company, there is lower staff
turnover.
4 Travel is an effective sales incentive.
5 People working inside the company, the internal staff, benefit from incentive schemes.
6 A good incentive scheme measures staff reaction to make sure everything is going well.
, Exercise 2: In assignment 1 (Reverse job fair), you were hired by a marketing company because of
your valuable assets. Imagine you are now working at that company. You are feeling slightly
overwhelmed and are considering leaving the company. Which incentives could they offer you to
change your mind?
Goal: To boost morale
The company can give me a more attractive salary than its competitor. More days off could
also possibly be attractive. Certain fringe benefits such as company car that the family can
drive with is also welcome
For most organizations, staff are the key to success – the most important tool for the organization’s
success – and they can be motivated to promote their company’s product or service. Motivation
marketing engages staff and gets them interested by using events or incentives. It also aims to
recognize and reward staff efforts by offering prizes or rewards for good performance – for
example, with a monthly incentive.
Other benefits of motivation marketing include:
- increased job satisfaction: happier people at work
- improved productivity: more work done in less time
- improved performance: the work is done better
- encouraging behaviour changes: for example, introducing new work practices
- increased sales force effectiveness: for example, to achieve higher sales figures
- improved product launches: boost market penetration and gain market share more quickly
Exercise 1: complete the sentences using words from the box.
build internal reaction recognizing sales turnover
1 Motivation marketing is a good way to build staff loyalty.
2 It can increase motivation levels by recognizing staff efforts.
3 A good incentive scheme means that people want to stay with the company, there is lower staff
turnover.
4 Travel is an effective sales incentive.
5 People working inside the company, the internal staff, benefit from incentive schemes.
6 A good incentive scheme measures staff reaction to make sure everything is going well.
, Exercise 2: In assignment 1 (Reverse job fair), you were hired by a marketing company because of
your valuable assets. Imagine you are now working at that company. You are feeling slightly
overwhelmed and are considering leaving the company. Which incentives could they offer you to
change your mind?
Goal: To boost morale
The company can give me a more attractive salary than its competitor. More days off could
also possibly be attractive. Certain fringe benefits such as company car that the family can
drive with is also welcome
