QS0-500 Week 9 Final Project Resource Project
Overview
The final project for this course is the creation of a research report.
Problem solving is the heart blood of any organization. In today’s world, data metrics are
used extensively for accountability and performance measures. These
demands require a specialized form of problem solving, but there are many ways to approach
data-driven problem-solving. Using action research is a very
powerful tool for identifying, analyzing, and explaining problems by using the evidence from
the data analysis to guide decisions.
In this final project, you will create a research report based on the application of action
research processes for developing problem solving strategies. In designing
the report, you will follow the best practices for ethical research. You will utilize the research
process to inform decisions in your professional life and as a
framework for approaching research projects in other courses in your program. The final
product will be a comprehensive research report using the five-step
research process (identify the problem; understand the theoretical framework of the
problem; design the research study; collect, explain, and analyze the data;
report the results; and make conclusions and recommendations).
You will refer to the given case study and choose a research problem that has (or could have)
real business or organizational applications. You will explore the
theoretical foundation of the problem by integrating information from a variety of quality
sources. Then you will apply basic quantitative analysis as a part of this
process and use this analysis to propose a recommendation for action. The finished research
report will serve as a deliverable to a decision maker as seamless
and cogent analysis of the research problem, including the evidence for resolution.
The project is divided into three milestones, which will be submitted at various points
throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final
submission is due in Module Nine.
In this assignment you will demonstrate your mastery of the following course outcomes:
Analyze data-driven business problems using action research
Determine the theoretical foundation of business problems through the analysis of relevant,
quality sources
Analyze qualitative and quantitative data using primary and secondary sources to generate
meaningful results
Apply ethical reasoning that complies with legal and professional standards of practice to the
research enterprise
, Present the findings, conclusions, and recommendations of research studies through the
effective integration of written and analytical skills
Final Report
In this paper, I will review Maruti Suzuki India Ltd and the problem it has faced in the
highly competitive automotive industry. The industry has achieved massive success in the field but
struggles with product management and the selection of the right primary product for its market.
With the dilemma of the primary product choice and the high competition from rivals, sales
volume reduced leading to the beginning of the company's downfall. In this research project, the
company's business problems such as limitations, stakeholders, theories, ethical issues, and bias as
well as other organizations that have experienced the same problem. I will include the theoretical
foundations of business problems, utilize ethical reasoning and present findings, conclusions, and
give a necessary recommendation.
Business problem
Research problem
MSL has been a leader in the automotive industry in India since it began in 1983. The
company's performance was great until it was faced with the dilemma of choosing the right primary
product for its market. This a problem arising from poor product management. With competition in
the automotive industry, consumers found other alternatives that better suited them than their
rivals. The company's rivals such as Honda, Hyundai, and GM took over the market with products
designed to fit the needs of their market. with the dilemma, in MSL the company lost its customers
and lost its product market share. Several aspects of product management, including innovation,
uniqueness, diversity, and marketing, caused Maruti Suzuki to lag behind its rivals. This resulted
from poor product management, which is a factor in insufficient R&D. When competition
outperformed public expectations, Maruti Suzuki was caught off guard since they had assumed that
, consumers would always be interested in their products. Because of the company's inadequate
investment in R&D, it suffered greatly.
Due to the fact that MSIL handled its research and development in India, it lacked the funds
to broaden its efforts. Tata Motors had design centers in India and Europe, in contrast to Hyundai,
which created its automobiles in Korea (Mukherjee et al., 2015). Due to its narrow local emphasis,
MSIL, therefore, had a significant disadvantage over its competitors. In terms of design,
development, and modernization, Hyundai and Tata benefited from having facilities abroad. Maruti
Suzuki made an effort to address this problem by focusing on the correct customer base and
creating products with certain updated features, which helped to boost their sales once more.
Stakeholders
A joint venture between Suzuki Motor Corporation and the Indian government was created
by Maruti Suzuki. Over time, Suzuki increased its stock to 56.21%, with the remaining ownership
held by the government and banking organizations (Mukherjee et al., 2015). Only the stockholders
are impacted by the lack of product management. MSIL's stakeholders are the first to feel the
effects of the low return because, as was indicated in the article, the company was experiencing a
drop in market share. Since they stand to gain or lose money from a decision, shareholders stand to
benefit and lose the most. The company's customers are the next group; if their demands are not
addressed, they will stop believing in MSIL. These customers may be entrusting MSIL with their
entire life savings in order to purchase a vehicle. Due to the consumers' dissatisfaction with the
product and the possibility that they may choose the rivals, this may have an impact on MSIL.
Research Objective
Finding the reason why product management is lacking in MSIL is the goal of this
investigation. MSIL has struggled with this issue due to low profitability, slow expansion, and
fierce competition from rivals like Hyundai, Tata, GM, and others. The study's goal is to identify
Overview
The final project for this course is the creation of a research report.
Problem solving is the heart blood of any organization. In today’s world, data metrics are
used extensively for accountability and performance measures. These
demands require a specialized form of problem solving, but there are many ways to approach
data-driven problem-solving. Using action research is a very
powerful tool for identifying, analyzing, and explaining problems by using the evidence from
the data analysis to guide decisions.
In this final project, you will create a research report based on the application of action
research processes for developing problem solving strategies. In designing
the report, you will follow the best practices for ethical research. You will utilize the research
process to inform decisions in your professional life and as a
framework for approaching research projects in other courses in your program. The final
product will be a comprehensive research report using the five-step
research process (identify the problem; understand the theoretical framework of the
problem; design the research study; collect, explain, and analyze the data;
report the results; and make conclusions and recommendations).
You will refer to the given case study and choose a research problem that has (or could have)
real business or organizational applications. You will explore the
theoretical foundation of the problem by integrating information from a variety of quality
sources. Then you will apply basic quantitative analysis as a part of this
process and use this analysis to propose a recommendation for action. The finished research
report will serve as a deliverable to a decision maker as seamless
and cogent analysis of the research problem, including the evidence for resolution.
The project is divided into three milestones, which will be submitted at various points
throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final
submission is due in Module Nine.
In this assignment you will demonstrate your mastery of the following course outcomes:
Analyze data-driven business problems using action research
Determine the theoretical foundation of business problems through the analysis of relevant,
quality sources
Analyze qualitative and quantitative data using primary and secondary sources to generate
meaningful results
Apply ethical reasoning that complies with legal and professional standards of practice to the
research enterprise
, Present the findings, conclusions, and recommendations of research studies through the
effective integration of written and analytical skills
Final Report
In this paper, I will review Maruti Suzuki India Ltd and the problem it has faced in the
highly competitive automotive industry. The industry has achieved massive success in the field but
struggles with product management and the selection of the right primary product for its market.
With the dilemma of the primary product choice and the high competition from rivals, sales
volume reduced leading to the beginning of the company's downfall. In this research project, the
company's business problems such as limitations, stakeholders, theories, ethical issues, and bias as
well as other organizations that have experienced the same problem. I will include the theoretical
foundations of business problems, utilize ethical reasoning and present findings, conclusions, and
give a necessary recommendation.
Business problem
Research problem
MSL has been a leader in the automotive industry in India since it began in 1983. The
company's performance was great until it was faced with the dilemma of choosing the right primary
product for its market. This a problem arising from poor product management. With competition in
the automotive industry, consumers found other alternatives that better suited them than their
rivals. The company's rivals such as Honda, Hyundai, and GM took over the market with products
designed to fit the needs of their market. with the dilemma, in MSL the company lost its customers
and lost its product market share. Several aspects of product management, including innovation,
uniqueness, diversity, and marketing, caused Maruti Suzuki to lag behind its rivals. This resulted
from poor product management, which is a factor in insufficient R&D. When competition
outperformed public expectations, Maruti Suzuki was caught off guard since they had assumed that
, consumers would always be interested in their products. Because of the company's inadequate
investment in R&D, it suffered greatly.
Due to the fact that MSIL handled its research and development in India, it lacked the funds
to broaden its efforts. Tata Motors had design centers in India and Europe, in contrast to Hyundai,
which created its automobiles in Korea (Mukherjee et al., 2015). Due to its narrow local emphasis,
MSIL, therefore, had a significant disadvantage over its competitors. In terms of design,
development, and modernization, Hyundai and Tata benefited from having facilities abroad. Maruti
Suzuki made an effort to address this problem by focusing on the correct customer base and
creating products with certain updated features, which helped to boost their sales once more.
Stakeholders
A joint venture between Suzuki Motor Corporation and the Indian government was created
by Maruti Suzuki. Over time, Suzuki increased its stock to 56.21%, with the remaining ownership
held by the government and banking organizations (Mukherjee et al., 2015). Only the stockholders
are impacted by the lack of product management. MSIL's stakeholders are the first to feel the
effects of the low return because, as was indicated in the article, the company was experiencing a
drop in market share. Since they stand to gain or lose money from a decision, shareholders stand to
benefit and lose the most. The company's customers are the next group; if their demands are not
addressed, they will stop believing in MSIL. These customers may be entrusting MSIL with their
entire life savings in order to purchase a vehicle. Due to the consumers' dissatisfaction with the
product and the possibility that they may choose the rivals, this may have an impact on MSIL.
Research Objective
Finding the reason why product management is lacking in MSIL is the goal of this
investigation. MSIL has struggled with this issue due to low profitability, slow expansion, and
fierce competition from rivals like Hyundai, Tata, GM, and others. The study's goal is to identify
