Overview: For Milestone Three, you will analyze the data provided for your problem using
descriptive and inferential statistics. The data sets can be found in the
given case study for your final project, Maruti Suzuki India: Defending Market Leadership
in the A-Segment, within the Exhibit section. You will explain the
meaning of the results of your data analysis in practical terms and consider the ethics of
analyzing data to ensure it is fair, objective, and scholarly. Please keep in
mind that the following data sets are quantitative: Exhibit 2, Exhibit 3, Exhibit 4, Exhibit 6,
Exhibit 7, Exhibit 10 and Exhibit 11.
Using all of your research and your data analysis, you will develop the concluding section
of your research report: conclusions and recommendations for action.
Prompt: After you have collected your data, analyze it using descriptive and inferential
statistics. Based on your research and analysis, develop
recommendations to address the research problem.
Specifically the following critical elements must be addressed:
Data Analysis:
A. Accurately analyze the data using the appropriate descriptive statistics.
B. Construct appropriate tables or graphs to accurately display the results of the data
analysis. Include explanations of the meaning of the
information presented.
C. Accurately analyze the data using the appropriate inferential statistics. Be sure to
include the output.
D. Explain the meaning of the results of your data analysis in practical terms (e.g., what
were the results? What results were expected? What
results were unexpected? What results were unsettling?).
E. Discuss the ethics of analyzing data to ensure it is fair, objective, and scholarly. What
safeguards did you put in place to ensure the integrity of
the study?
Conclusions and Recommendations for Action:
A. Summarize your research findings succinctly for stakeholders.
B. Explain how the research problem can be addressed by incorporating the results from
your literature review and data analysis. In other words,
what do you now know about your research problem that you did not know or understand
before?
C. Based on the conclusion, make recommendations to address the research problem that
are actionable, feasible, and realistic.
D. Recommend appropriate strategies for handling any potential questions and concerns of
stakeholders.
E. Based on your study, make appropriate recommendations for additional research that
would improve the organization’s effectiveness.
Data Analysis
, We have all the information and materials necessary to fully analyze the case study's data
sets using descriptive statistics. Maruti Suzuki India: Preserving A-Segment Market Leadership.
Sekaran and Bougie (2016) provide a comprehensive explanation of statistics that can be used by
a researcher to provide descriptive information about a set of data. The group of both qualitative
and quantitative data is included in this case study, however descriptive numerical data from
supplementary display 2 is highlighted by statistics. Sales of personal vehicles (in Exhibit 2)
Data is given on the volume of sales for each segment for MISL and India (000 automobiles).
Overall, for a particular time frame, these display sections and data are the ones being examined.
Forecasts for sales, the mean, and the standard deviation are also included in the data
from this display. The aim of this analysis is to reveal, the yearly shift in sales, the performance
of each segment in the market, the number of sales driven by each product segment, and how
current and potential trends will affect profits on return within the next five years. The analysis
will also indicate which product segment is fit to the primary product choices in relation to
meeting consumers' needs and the goals of the organization.