Running head: MARKETING AND REPUTATION MANAGEMENT
1
The Use of Maintaining Marketing and Reputation Management at Blue Waters Resort
“TripAdvisor and Facebook”
,MARKETING AND REPUTATION MANAGEMENT
2
Chapter 1
The Use of Maintaining Marketing and Reputation Management at Blue Waters Resort
“TripAdvisor and Facebook”
Introduction
Throughout the years of observing the ways in which hoteliers manage to keep their
reputation and marketing under control has seems to be a big issue. Buffet (n.d) highlighted
that “hotel reputation management is the practice of monitoring and influencing how your
property is perceived throughout the web. The concept emerged within public relations, but
shifted its focus towards newly emerging review sites, social media platforms and search
engines” (para. 1). The researcher realized that at the Blue Waters Resort because of poor
management as it relates to marketing and reputation has been costing the resort; which is
slowly allowing it to lose its customers and not gain profit. However, a company’s reputation
is solely depended on how they market their business. The Importance of Marketing (2014)
stated that “marketing is the process through which an organisation put forwards its good or
services to its target market”. The researcher has also realized that at the Blue Waters Resort
that is also a problem.
As a result of this the researcher decides to use an Online Survey. Sincero (2012)
insist that:
One of the most widely utilized survey methods, an online survey is the systematic
gathering of data from the target audience characterized by the invitation of the
respondents and the completion of the questionnaire over the World Wide Web.
Online survey has been a faster way of collecting data from the respondents as
compared to other survey methods such as paper-and-pencil method and personal
interviews. (para. 1)
, MARKETING AND REPUTATION MANAGEMENT
3
The information gathered from this survey will help hotels to identify valuable
feedback on matters that there clienteles would have with the organization. The researcher
assumes that the Blue Waters Resort would design surveys that will best help them to identify
how well their services are and how it is that they can improve on it. The feedback will
highlight problems that they are not aware of and this will give them the opportunity to take
responsive measures. When evaluating a company’s success in reaching to its customer’s
online survey is a good indicator. If a customer is able to recall your company with your
careful marketing and services you offer then you know that the organization is doing well.
For the most part, the researcher thinks that most hotels are not aware of the fact that
they do not maintain a good reputation and there marketing strategies are poor. Think of how
many hotels are keeping up there end of the Bargin; so the minute you fall is the time you
realize you did not sit and analyze your strategies well. Inconsistency and insufficient follow
up on social media is an issue. So it has come to the researchers knowledge that hotel
managers pay less attention to keeping the company’s reputation up to standard; hence the
researcher will capture its readers attention to ensure that hotels keep promoting there
company and ensure that they keep its reputation in ensuring customers are satisfied at the
end of each visit.
1
The Use of Maintaining Marketing and Reputation Management at Blue Waters Resort
“TripAdvisor and Facebook”
,MARKETING AND REPUTATION MANAGEMENT
2
Chapter 1
The Use of Maintaining Marketing and Reputation Management at Blue Waters Resort
“TripAdvisor and Facebook”
Introduction
Throughout the years of observing the ways in which hoteliers manage to keep their
reputation and marketing under control has seems to be a big issue. Buffet (n.d) highlighted
that “hotel reputation management is the practice of monitoring and influencing how your
property is perceived throughout the web. The concept emerged within public relations, but
shifted its focus towards newly emerging review sites, social media platforms and search
engines” (para. 1). The researcher realized that at the Blue Waters Resort because of poor
management as it relates to marketing and reputation has been costing the resort; which is
slowly allowing it to lose its customers and not gain profit. However, a company’s reputation
is solely depended on how they market their business. The Importance of Marketing (2014)
stated that “marketing is the process through which an organisation put forwards its good or
services to its target market”. The researcher has also realized that at the Blue Waters Resort
that is also a problem.
As a result of this the researcher decides to use an Online Survey. Sincero (2012)
insist that:
One of the most widely utilized survey methods, an online survey is the systematic
gathering of data from the target audience characterized by the invitation of the
respondents and the completion of the questionnaire over the World Wide Web.
Online survey has been a faster way of collecting data from the respondents as
compared to other survey methods such as paper-and-pencil method and personal
interviews. (para. 1)
, MARKETING AND REPUTATION MANAGEMENT
3
The information gathered from this survey will help hotels to identify valuable
feedback on matters that there clienteles would have with the organization. The researcher
assumes that the Blue Waters Resort would design surveys that will best help them to identify
how well their services are and how it is that they can improve on it. The feedback will
highlight problems that they are not aware of and this will give them the opportunity to take
responsive measures. When evaluating a company’s success in reaching to its customer’s
online survey is a good indicator. If a customer is able to recall your company with your
careful marketing and services you offer then you know that the organization is doing well.
For the most part, the researcher thinks that most hotels are not aware of the fact that
they do not maintain a good reputation and there marketing strategies are poor. Think of how
many hotels are keeping up there end of the Bargin; so the minute you fall is the time you
realize you did not sit and analyze your strategies well. Inconsistency and insufficient follow
up on social media is an issue. So it has come to the researchers knowledge that hotel
managers pay less attention to keeping the company’s reputation up to standard; hence the
researcher will capture its readers attention to ensure that hotels keep promoting there
company and ensure that they keep its reputation in ensuring customers are satisfied at the
end of each visit.
