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Complete Team Assignment 1 R-Code Guide for Statistical Learning in Marketing for MADS (Code, Output, Explanation, Interpretation and Extra Tips)

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The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as national ones.

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EXTENSIVE STEP -BY-STEP GUIDE FOR TEAM ASSIGNMENT 1

CODE, OUTPUT, EXPLANATION, INTERPRETATION & EXTRA TIPS
Note: Original assignment text available at the end.

, MADS MADLAD |2




Note from MADS MADLAD:

Thank you for buying my guide. I sincerely hope it helps you excel and learn
from this course. When I was writing these I sometimes struggled with this
program, but there were no summaries available.
This is why I decided to write something that is truly complete with a lot of
effort put into it. It helped me and my friends get good grades, but I also
always had you in mind, the future reader. When necessary, I always went the
extra mile to make this summary, more readable, organized and complete.
If you feel like it, leave me a review of how the course is going using this
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If you need help or have an inquiry, contact me: https://www.georgedreemer.com
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Donations:
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wishes you g ood luck & persev erance.




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Before we start:

- Clean workspace (optional):



- Load all necessary external packages (using librarian package!):




- Load custom functions (KMO, Bartlett.sphere, a_bic, center_scale):




- Load Dataset & check out the first few rows, get summary and structure:

, MADS MADLAD |5


- Before starting, we also rename our questionnaire variables to more descriptive names
related to the content of the question:




Question 1: What are the factors that can be derived from the many lifestyle and sustainable
clothing perception variables?

- Reduce these two sets of variables into a smaller number of factors, using Factor Analysis.
- Make sure to use standardized variables
- Apply an orthogonal rotation (varimax)
- Include some insights on how the different age categories score on the obtained factors
- Save the factor scores for the rest of your assignment



First, we handle the lifestyle questions (columns 11 to 23 in fashion):

1. Standardize the variables for lifestyle (columns 11 to 23)




2. Before doing checks related to FA, we check if our lifestyle question variables are correlated:




3. Although we are told to use FA, we can check whether it is appropriate by running KMO and
Bartlett (note: the teacher provided the KMO and Bartlett function code):




a. KMO (range: 0 – 1): Our KMO is very close to 1, which is what we want.

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Uploaded on
February 6, 2023
Number of pages
36
Written in
2022/2023
Type
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Professor(s)
Maarten gijsenberg
Grade
A

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MADS Madlad

My name is George, aka the MADS Madlad. I write premium study materials for the MSc Marketing Analytics and Data Science, that help you get good grades and help people in need. Namely, 100% of the profits made from my summaries are donated to local NGO's in Groningen, as well as national ones in the whole Netherlands. The list includes: - Dutch Cancer Society - Voedselbanken Groningen - AidsFonds - Alzheimer Nederland - LGBT+ Asylum Support - SIAN (Stichting Inclusive Action North, which includes Queer Pride Groningen, Groningen Feminist Network, Black Ladies of Groningen and asterisk).

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