The company's ability to make its cars more fuel efficient than most of its
competitors
(The company's ability to make its cars more fuel efficient than most of its competitors
will most likely be considered as an automobile company's core competency. Core
competencies are unique strengths, embedded deep within a firm, that allow a firm to
differentiate its products and services from those of its rivals, creating higher value for
the customer or offering products and services of comparable value at lower cost.)
A firm's _______ are best described as distinct and fine-grained business processes such as order
taking, physical delivery of products, or invoicing customers.
activities
(Activities are distinct and fine-grained business processes such as order taking,
physical delivery of products, or invoicing customers. Each distinct activity enables
firms to add incremental value by transforming inputs into goods and services.)
Which of the following is an example of a firm's capabilities?
Capabilities are the organizational and managerial skills necessary to orchestrate a
diverse set of resources and to deploy them strategically.)
Which of the following statements accurately brings out the distinction between a firm's resources
and capabilities?
While resources reinforce core competencies, capabilities allow managers to
orchestrate their core competencies.
(In the interplay of resources and capabilities, resources reinforce core
competencies, while capabilities allow managers to orchestrate their core
competencies. Resources are any assets such as cash, buildings, machinery or
intellectual property that a company can draw on when crafting and executing a
strategy. Capabilities are the organizational and managerial skills necessary to
orchestrate a diverse set of resources and to deploy them strategically.)
The auditor of a public company is assessing the value of all the intangible assets owned by the
company. Which of the following would most likely be included in this assessment?
The company's brand equity
(Intangible resources have no physical attributes and thus are invisible. Examples of
intangible resources are a firm's culture, its knowledge, brand equity, reputation, and
intellectual property.)
FL Systems Inc. and Oryxo Systems Inc. are two competing firms. FL Systems Inc. has $300,000 in
tangible assets and $200,000 in intangible assets. Oryxo Systems Inc. has $150,000 in tangible
assets and $347,000 in intangible assets. In the context of the resource-based view, which of the
following is the most likely implication of the asset values of the two companies?
Competitive advantage is more likely to be based on intangible resources.
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