Hubspot Email Marketing Certification
Correct Guide
What is the definition of an email marketing strategy? Ans- A strategy used to market products and services
and nurture relationships in a human and helpful way through the use of the email channel
When was the first email sent? * Ans- 1970's
How can email marketing fuel your overall inbound strategy? Ans- Email marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? Ans- Create a human, helpful, and
customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each segmented list based
off where those contacts are in their research process with your company. What type of lists have you
created? * Ans- Buyer's journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven analysis are
the three pillars of an __________ * Ans- effective email marketing strategy
Without __________ for your emails, you won't know if your emails are successful or not * Ans- goals
You can use your database and contact management strategy to do a few things: see the whole picture of
every contact, organize contacts to keep a healthy database at all times, and what else? Ans- integrate your
contact information with other tools you use
Inbound is the happy marriage between __________ * Ans- context and content
Each year your contacts database will decay, so to successfully cater to the needs and interests of your
contacts, what do you need to begin with? * Ans- The right contacts in your database
, Before emailing any contacts in your database, what question do you need to ask yourself or your team? Ans-
Do we have permission?
If you have an offer that's targeted towards your leads in your database and wouldn't provide as much value
to your customers, what could you segment by to send only to your leads? * Ans- Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience ____________ "
Ans- at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of them are having a
clean and organized database and collecting the right information. What is the third? * Ans- Understanding
the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the context in which
you were receiving it. It was a jarring experience for you. What was this email not doing? Ans- Creating the
right email by bringing content and context together
When you take a specific action on a website around a certain topic, and an email is triggered to you that
follows up with additional educational content around that topic, this is an example of sending the right
email. (True or False?) * Ans- True
What helps to ensure you deliver the right email to the right person? * Ans- Segmentation
By adding the following copy to your email, what are you doing for your contacts? "Thanks for subscribing to
my blog. I'm thrilled to have you here! You'll be receiving updates from me on how to send better emails on a
monthly basis, but if you're looking to update your email preferences, you can do so anytime here. Invite
your team members to subscribe because when we learn together, we grow together." * Ans- Setting
expectations
When sending the right email, there are three key things you'll need to understand: why you are sending that
email, your goal, and the value you're delivering to the person on the other end of the send. This gives you
the foundation to __________. * Ans- set the right expectations with those receiving your email by setting an
appropriate and contextual goal and then pairing that with information that will provide the most value
Correct Guide
What is the definition of an email marketing strategy? Ans- A strategy used to market products and services
and nurture relationships in a human and helpful way through the use of the email channel
When was the first email sent? * Ans- 1970's
How can email marketing fuel your overall inbound strategy? Ans- Email marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? Ans- Create a human, helpful, and
customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each segmented list based
off where those contacts are in their research process with your company. What type of lists have you
created? * Ans- Buyer's journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven analysis are
the three pillars of an __________ * Ans- effective email marketing strategy
Without __________ for your emails, you won't know if your emails are successful or not * Ans- goals
You can use your database and contact management strategy to do a few things: see the whole picture of
every contact, organize contacts to keep a healthy database at all times, and what else? Ans- integrate your
contact information with other tools you use
Inbound is the happy marriage between __________ * Ans- context and content
Each year your contacts database will decay, so to successfully cater to the needs and interests of your
contacts, what do you need to begin with? * Ans- The right contacts in your database
, Before emailing any contacts in your database, what question do you need to ask yourself or your team? Ans-
Do we have permission?
If you have an offer that's targeted towards your leads in your database and wouldn't provide as much value
to your customers, what could you segment by to send only to your leads? * Ans- Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience ____________ "
Ans- at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of them are having a
clean and organized database and collecting the right information. What is the third? * Ans- Understanding
the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the context in which
you were receiving it. It was a jarring experience for you. What was this email not doing? Ans- Creating the
right email by bringing content and context together
When you take a specific action on a website around a certain topic, and an email is triggered to you that
follows up with additional educational content around that topic, this is an example of sending the right
email. (True or False?) * Ans- True
What helps to ensure you deliver the right email to the right person? * Ans- Segmentation
By adding the following copy to your email, what are you doing for your contacts? "Thanks for subscribing to
my blog. I'm thrilled to have you here! You'll be receiving updates from me on how to send better emails on a
monthly basis, but if you're looking to update your email preferences, you can do so anytime here. Invite
your team members to subscribe because when we learn together, we grow together." * Ans- Setting
expectations
When sending the right email, there are three key things you'll need to understand: why you are sending that
email, your goal, and the value you're delivering to the person on the other end of the send. This gives you
the foundation to __________. * Ans- set the right expectations with those receiving your email by setting an
appropriate and contextual goal and then pairing that with information that will provide the most value
