Hubspot Social Media Certification

Hubspot Social Media Certification Which network has the longest life for a piece of content? Ans- Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. Ans- True Why would you want a service to help you manage and discover influence? Ans- To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. Ans- True What do senior leaders care about when it comes to your social media plan? Choose all that apply. AnsCompetitive advantage, customer satisfaction, and return on investment True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. Ans- False True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. Ans- True What is the biggest challenge that most social media practitioners have? Ans- Getting executive buy-in for social ideas Which of the below is not one of the five types of social media models? AnsTrue or False? You should revisit your KPIs every 18 months. Ans- False When it comes to social listening, how do you know which social networks to start with? Ans- How can social media monitoring inform your sales and product teams? Ans- Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customers needs Why do you need to develop a business case for a new social monitoring technology? Ans- To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize the value What should you do if your competitor has a big public blunder? Ans- Maintain a healthy approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate True or false? Content is only used during the attract and delight stages of the inbound methodology. AnsFalse Fill in the blank: Instagram stories are a great way to _____________. Ans- Drive traffic and engagement Why are hashtags helpful? Ans- to aid search, track campaigns, and to influence the creation of usergenerated content When developing your brand's tone, _______ is key. Ans- Context True or false? Jumping onto an unrelated hashtag to promote your material is spammy. Ans- True True or false? The longer your social posts, the more likely that content will be seen and re-shared. Ans- False Visual images are usually things like ________. Choose all that apply. Ans- photos infographics animated GIFs Illustrations Which of the following is NOT an example of active language you should use on a call-to-action? Ans- "more here" True or false? Curating content means publishing someone else's content as if it were your own. Ans- False "Real-time marketing" refers to: Ans- Developing content on the fly for local, national, or global events happening online or offline Let's say you conduct a content audit on your competitors and