Principal of Marketing
Submitted to:
Submitted by:
Topic: BCG Matrix and ANSOFF
Matrix
, Definition of BCG Matrix:
The graphical representation of a company’s products and services is known as BCG matrix. This
matrix plots a company’s offering in a four square matrix. In which Y-axis represents the rate of
market growth and X-axis represents market share. BCG matrix is used to maximize future
growth.
Classification of Products of Unilever Pakistan limited
(UPL) according to BCG matrix:
Unilever Pakistan Limited (UPL) was established in 1948.In town of Rahim Yar Khan was the site chosen
for setting up vegetable oil factory. Unilever Pakistan Limited (UPL) is the largest fast moving consumer
good and largest multinationals operating in Pakistan.
Submitted to:
Submitted by:
Topic: BCG Matrix and ANSOFF
Matrix
, Definition of BCG Matrix:
The graphical representation of a company’s products and services is known as BCG matrix. This
matrix plots a company’s offering in a four square matrix. In which Y-axis represents the rate of
market growth and X-axis represents market share. BCG matrix is used to maximize future
growth.
Classification of Products of Unilever Pakistan limited
(UPL) according to BCG matrix:
Unilever Pakistan Limited (UPL) was established in 1948.In town of Rahim Yar Khan was the site chosen
for setting up vegetable oil factory. Unilever Pakistan Limited (UPL) is the largest fast moving consumer
good and largest multinationals operating in Pakistan.
