Google Ads Display Certification Exam 2023 Questions
and Answers with complete solution
Where can your ads show?
- sites across the Internet
- Google Search
- YouTube
What is Google Ads?
an online advertising to that helps businesses connect with their customers.
Benefits of Google Ads
- Connect with customers when it matters
- Control your costs
- Improve performance
How do you manage spend and avoid showing ad broadly?
- control who sees your ad
- control spend w/ max. budget
- pause campaign
What does Google Ads formats look like and where can they show?
- text ad w/ link on Google Search
- an image ad on a blog site
- a video ad on a YouTube video
What is the Google Network?
It is made up of two networks: Search and Display.
On the Search Network, you ads may appear on:
- Google Search, Google Shopping, Google Maps, and Google Play
- Search sites that partner with google
On the Display Network, you ads may appear on:
- Google sites like YouTube, Blogger, and Gmail
- Partnering websites across the internet
Text ads
The most common kind of Search ad includes a descriptive headline, website URL, and
descriptive text like a call to action. They appear on Search Network and Search
Partners.
Ads with extensions
Provides additional information to your text ad such as your business's address or
phone number. Shows on both the Google Display and Search Networks.
Responsive ads
The Display Network offers ads that adjust to match the pages and apps that show
them. Where they can show:
Display Network
Shopping Ads
In addition to an image, these ads contain product and pricing information, so users get
a strong sense of the product you're selling before they click your ad. Shows on: Google
Shopping, Google Search, Google Search Partners, Image Search, YouTube
image ads
, Capture people's attention as they browse websites in the Google Display Network,
Search Partner sites
Video Ads
standalone ads that run inside other streaming videos; Where they can show:
Display Network
search partner networks.
App promotion ads
Send your customers to an app store to download your app or include a deep link
directly into your app; search and display network.
Call-only ads
Allow your customers to call your business directly by clicking on your ad. Show on the
Search Network.
Rich media ads
engaging ad formats that often include animation or other types of motion; Display
Network.
Difference between the Google Search and Display Networks.
Some formats like Shopping ads can only show on the Search Network, some like Rich
Media ads can only show on the display network, and some can show on both.
What does the Display Network offer?
- millions of sites and apps
- audience and contextual targeting
-tools to build professional ads
What is the Google Display Network?
a collection of millions of websites, smartphone apps, videos, blogs, and other online
destinations where you can place your Display ads.
What types of ads does the Display Network include?
image, responsive, interactive, video, and mobile
What's the quickest way for you to get your first campaign up and running on the
Display Network?
Opt-in to the campaign type, Search Network with Display Select.
What's the least you can spend to get started on the Google Display Network?
There's no minimum.
Why use the Display Network?
- Massive Scale
- Measurable Performance and Maximized Results
- Contextual Engine
- Free tools for ad creation and campaign setup
- Easy campaign setup with marketing objectives
Who uses the Display Network?
- Individuals
- Small business owners
- Large businesses
Why bother with the Display Network?
- There's no minimum cost to start
- It gives access to millions of sites and devices
and Answers with complete solution
Where can your ads show?
- sites across the Internet
- Google Search
- YouTube
What is Google Ads?
an online advertising to that helps businesses connect with their customers.
Benefits of Google Ads
- Connect with customers when it matters
- Control your costs
- Improve performance
How do you manage spend and avoid showing ad broadly?
- control who sees your ad
- control spend w/ max. budget
- pause campaign
What does Google Ads formats look like and where can they show?
- text ad w/ link on Google Search
- an image ad on a blog site
- a video ad on a YouTube video
What is the Google Network?
It is made up of two networks: Search and Display.
On the Search Network, you ads may appear on:
- Google Search, Google Shopping, Google Maps, and Google Play
- Search sites that partner with google
On the Display Network, you ads may appear on:
- Google sites like YouTube, Blogger, and Gmail
- Partnering websites across the internet
Text ads
The most common kind of Search ad includes a descriptive headline, website URL, and
descriptive text like a call to action. They appear on Search Network and Search
Partners.
Ads with extensions
Provides additional information to your text ad such as your business's address or
phone number. Shows on both the Google Display and Search Networks.
Responsive ads
The Display Network offers ads that adjust to match the pages and apps that show
them. Where they can show:
Display Network
Shopping Ads
In addition to an image, these ads contain product and pricing information, so users get
a strong sense of the product you're selling before they click your ad. Shows on: Google
Shopping, Google Search, Google Search Partners, Image Search, YouTube
image ads
, Capture people's attention as they browse websites in the Google Display Network,
Search Partner sites
Video Ads
standalone ads that run inside other streaming videos; Where they can show:
Display Network
search partner networks.
App promotion ads
Send your customers to an app store to download your app or include a deep link
directly into your app; search and display network.
Call-only ads
Allow your customers to call your business directly by clicking on your ad. Show on the
Search Network.
Rich media ads
engaging ad formats that often include animation or other types of motion; Display
Network.
Difference between the Google Search and Display Networks.
Some formats like Shopping ads can only show on the Search Network, some like Rich
Media ads can only show on the display network, and some can show on both.
What does the Display Network offer?
- millions of sites and apps
- audience and contextual targeting
-tools to build professional ads
What is the Google Display Network?
a collection of millions of websites, smartphone apps, videos, blogs, and other online
destinations where you can place your Display ads.
What types of ads does the Display Network include?
image, responsive, interactive, video, and mobile
What's the quickest way for you to get your first campaign up and running on the
Display Network?
Opt-in to the campaign type, Search Network with Display Select.
What's the least you can spend to get started on the Google Display Network?
There's no minimum.
Why use the Display Network?
- Massive Scale
- Measurable Performance and Maximized Results
- Contextual Engine
- Free tools for ad creation and campaign setup
- Easy campaign setup with marketing objectives
Who uses the Display Network?
- Individuals
- Small business owners
- Large businesses
Why bother with the Display Network?
- There's no minimum cost to start
- It gives access to millions of sites and devices
