ANALYSIS OF INFLUENCE FACTORS TRANSACTION
ONLINE SHOPPING VIA PLATFORMS
MARKETPLACE
, Analysis Factor – Factor Which Influence Transaction Shopping On line Via platforms
Marketplaces
ABSTRACT
In the modern era like today, making all activities of daily life seem inseparable from existence of technology.
One that is currently growing rapidly is electronic commerce (e-commerce). through platforms on line
marketplace. E-commerce Alone offer various benefit like efficiency time And cost, convenience in access, And
Also offer Which given by each marketplace. This is what then makes a change in lifestyle including the
consumption patterns that are carried out by individual the in fulfil his needs. Study This aim For know factor –
factor which affect online shopping transactions via the marketplace platform for students or the millennial
generation.
Say key: shopping on line, ecommerce, behavior consumer
A. INTRODUCTION
Enter era globalization Which the more modern, make all activity life a day – day as if No apart from the
existence of technology. This can be seen from the development of various technological sophistication.
Technology Which Now currently develop rapidly And can support activity transaction is electronics commerce
( e- commerce ) through the online marketplace platform . The online marketplace platform for e - commerce
transactions appear in various application bring phase economy traditional going to phase next Which more
modern. E-Commerce provides several conveniences for its users, including time efficiency for consumers And
can reach share market Which more wide compared to with sell buy Which centered only on stall or shop. From
side economy, development E-Commerce looked at very support enhancement activity economy by public.
Besides fulfillment need public with method Which more efficient, existence E-Commerce Also cause rotation
goods And Money increase. In Indonesia, phenomenon e-commerce or electronics commerce currently Lots
talked about Lots person. E-commerce Alone is form transaction commercial Which related with Good That
organization nor individual, Which based on by process And transmission data including text, voice And
picture. Including Also exchange information commercial in a manner electronic
Which Possible happen between institution supporters And activity commercial government.
Then the results of research conducted by an institution from England, Merchant Machine, released a list of
ten the country with the fastest growing e-commerce in the world. Indonesia leads the ranks of these countries
with 78% growth in 2018. This is what makes the government target the country of Indonesia become country
economy digital biggest in Asia Southeast on 2020 with emit Package Policy XIV to build more efficient trade
institutions and ecosystems (Coordinating Ministry for the Economy of Indonesia, 2016). The policy targets the
creation of 1000 technopreneurs . In the Presidential Regulation policy of 2017, Which Then government
released roadmap Indonesian e-commerce For 2017 – 2019.
Development e-commerce has interesting attention Lots circles public. Matter This seen from the occurrence
of changes in lifestyle including the consumption pattern carried out by the individual in fulfil his needs. In era
digital This, public utilise technology information And communication For buy or sell goods or service through
trade electronic or e-commerce . Seen from increasing trend of e-commerce users from year to year. The
growing trend of e-commerce users developing sites or online marketplace platforms . According to iPrice, there
are 50 e-commerce sites in Indonesia Indonesia in 2019. In its Q4 2019 Indonesia E-Commerce Map report ,
iPrice analyzed the number visitors application e-commerce in Indonesia.
The target of e-commerce itself is to increase the quantity of users so that transactions occur the more
increase. Target Which become attention special from various company Which move in field e-
ONLINE SHOPPING VIA PLATFORMS
MARKETPLACE
, Analysis Factor – Factor Which Influence Transaction Shopping On line Via platforms
Marketplaces
ABSTRACT
In the modern era like today, making all activities of daily life seem inseparable from existence of technology.
One that is currently growing rapidly is electronic commerce (e-commerce). through platforms on line
marketplace. E-commerce Alone offer various benefit like efficiency time And cost, convenience in access, And
Also offer Which given by each marketplace. This is what then makes a change in lifestyle including the
consumption patterns that are carried out by individual the in fulfil his needs. Study This aim For know factor –
factor which affect online shopping transactions via the marketplace platform for students or the millennial
generation.
Say key: shopping on line, ecommerce, behavior consumer
A. INTRODUCTION
Enter era globalization Which the more modern, make all activity life a day – day as if No apart from the
existence of technology. This can be seen from the development of various technological sophistication.
Technology Which Now currently develop rapidly And can support activity transaction is electronics commerce
( e- commerce ) through the online marketplace platform . The online marketplace platform for e - commerce
transactions appear in various application bring phase economy traditional going to phase next Which more
modern. E-Commerce provides several conveniences for its users, including time efficiency for consumers And
can reach share market Which more wide compared to with sell buy Which centered only on stall or shop. From
side economy, development E-Commerce looked at very support enhancement activity economy by public.
Besides fulfillment need public with method Which more efficient, existence E-Commerce Also cause rotation
goods And Money increase. In Indonesia, phenomenon e-commerce or electronics commerce currently Lots
talked about Lots person. E-commerce Alone is form transaction commercial Which related with Good That
organization nor individual, Which based on by process And transmission data including text, voice And
picture. Including Also exchange information commercial in a manner electronic
Which Possible happen between institution supporters And activity commercial government.
Then the results of research conducted by an institution from England, Merchant Machine, released a list of
ten the country with the fastest growing e-commerce in the world. Indonesia leads the ranks of these countries
with 78% growth in 2018. This is what makes the government target the country of Indonesia become country
economy digital biggest in Asia Southeast on 2020 with emit Package Policy XIV to build more efficient trade
institutions and ecosystems (Coordinating Ministry for the Economy of Indonesia, 2016). The policy targets the
creation of 1000 technopreneurs . In the Presidential Regulation policy of 2017, Which Then government
released roadmap Indonesian e-commerce For 2017 – 2019.
Development e-commerce has interesting attention Lots circles public. Matter This seen from the occurrence
of changes in lifestyle including the consumption pattern carried out by the individual in fulfil his needs. In era
digital This, public utilise technology information And communication For buy or sell goods or service through
trade electronic or e-commerce . Seen from increasing trend of e-commerce users from year to year. The
growing trend of e-commerce users developing sites or online marketplace platforms . According to iPrice, there
are 50 e-commerce sites in Indonesia Indonesia in 2019. In its Q4 2019 Indonesia E-Commerce Map report ,
iPrice analyzed the number visitors application e-commerce in Indonesia.
The target of e-commerce itself is to increase the quantity of users so that transactions occur the more
increase. Target Which become attention special from various company Which move in field e-
