ONLINE SHOP AS AN ALTERNATIVE TO COMMUNITY
SHOPPING CITY MANADO
ABSTRACT
The development of an online shop or online store through
internet media is well known in Indonesia, and even well known
by the general public, including the people of Manado. the
many conveniences in shopping and the various types of
products and services offered have made Manado people make
online shops as an alternative shopping. This has made many
Online Shop sellers offer their products in various ways to attract
consumers to buy, they take advantage of the current pandemic
where many people choose to shop from home.
Many people in the city of Manado prefer online shops as an
alternative to shopping rather than shopping at stores, malls, or
other shopping places. Apart from being due to covid-19, there
are several other reasons such as being practical and not
complicated, no need to dress up, no need to leave the house,
and no need to faces heat and traffic jams.
The purpose of this research is to find out how to shop online as
an alternative shopping for the people of Manado City. this study
took data and an explanation of the Online Shop as an
alternative to shopping for the people of Manado city in general.
Informants were taken from various groups. the information that
has been collected shows that many people in the city of Manado
choose online shops US an alternatives to shopping
Keywords: On line shop, On line shopping, Utilization of social
media.
1
,Introduction with rapidly enter century to -
Provider service comparison 21. The development of the
price product e-commerce , internet in decades final has
iPrice release results studies bring change Which radical
they about behavior on world trading in various
consumer when shop on line type commodity (Lin And sun,
in area Asia Southeast with 2009). Consumer moment
focus in Indonesia. Amount This can choose For do pem -
user smartphone that purchase in a manner on line
continues increase from time or offline . Combination
to time in line with between brickandmortar And
enhancement amount access technology information suck -
shop online from web nor babe consumer can look for
application . iPrice mention information about product in
average dizzy - said visit Internet, However do
mobile in area Asia Southeast purchase product in brickand -
during a year final has reach mortars stores , but Also
number nine mercy percent . There is viewing consumers _
Temporary data sample from product in shop build
e- commerce in land water physical , However do
me- show average as big 87 purchase in a manner online
percent visit originate from ( Seock and Norton, 2007).
use mobile . Findings the the brickandmortar considered
more prove that user device more real Because own
mobile is potency Which location and building physique
Enough big in reap amount Which can visited consumer
visit Which more tall And can fulfil the need for five
(Maulana, 2018). fives sense consumer .
Whereas shop online has
Change fundamentals that
virtual location , separated
follow influence behavior con
distance , And interaction
- sumen follow triggered with
done with machine
development technology info -
still Which the more develop Moment This very easy For
find shop on line Which offer
the product through site
private , network social like
facebook , Twitter , And
2
, instagram , Blogs , e-mail , buzz campaign off the
mailing list ( Mailing list ), platforms e -Commerce ."We
community site like Kaskus see exists change behavior
and through selling sites buy consumer Which more choose
like Tokopedia, Shopee , And shopping And get
other . With type a word key recommendation in a manner
certain in machine seeker , online . With thus , brands
Internet users can with easy Also must do pem - custom to
find information product and How they communicate with
price from a number of seller consumers ," said Dwi in see
at once . Various product can you pers virtual " Shopping
bought through the media the Days ” on Twitter ", thursday .
internet, among other things
According to data from
clothes , bags , shoes , book ,
toluna , Harris interactive in
ticket plane , until goods _ _
period end July , as much 59
electronics .
percent user Twitter in
para consumer more Indonesia shop on line For
choose For shop in a manner product - product Which
online , the article No only usually bought in a manner
Because pandemic , but Also offline . Based on results
Because progress service survey , there is increase
banking which make it easy more from 2 percent on
process transaction . With beginning July in where show
thus , the situation This can as much Lots person shop
made reference for online .
perpetrator business For more
Transaction clear online
read habit consumer moment
own myriad excess especially
this one more Lots using
For done at the time viral
media on line For shop .
pandemic coronas like
Country Industry Head , moment this . Excess from
Twitter Indonesia, Bi shopping on line moment
Adriansyah me- say change pandemic coronas is can
pattern shopping in Indonesia reduce contact direct with
in line with demands For more person else, avoid risk
Lots in House as well as transmission through goods
development service banking And find goods Which wanted
online , campaign in media more fast . Use system pem -
social , And
3
SHOPPING CITY MANADO
ABSTRACT
The development of an online shop or online store through
internet media is well known in Indonesia, and even well known
by the general public, including the people of Manado. the
many conveniences in shopping and the various types of
products and services offered have made Manado people make
online shops as an alternative shopping. This has made many
Online Shop sellers offer their products in various ways to attract
consumers to buy, they take advantage of the current pandemic
where many people choose to shop from home.
Many people in the city of Manado prefer online shops as an
alternative to shopping rather than shopping at stores, malls, or
other shopping places. Apart from being due to covid-19, there
are several other reasons such as being practical and not
complicated, no need to dress up, no need to leave the house,
and no need to faces heat and traffic jams.
The purpose of this research is to find out how to shop online as
an alternative shopping for the people of Manado City. this study
took data and an explanation of the Online Shop as an
alternative to shopping for the people of Manado city in general.
Informants were taken from various groups. the information that
has been collected shows that many people in the city of Manado
choose online shops US an alternatives to shopping
Keywords: On line shop, On line shopping, Utilization of social
media.
1
,Introduction with rapidly enter century to -
Provider service comparison 21. The development of the
price product e-commerce , internet in decades final has
iPrice release results studies bring change Which radical
they about behavior on world trading in various
consumer when shop on line type commodity (Lin And sun,
in area Asia Southeast with 2009). Consumer moment
focus in Indonesia. Amount This can choose For do pem -
user smartphone that purchase in a manner on line
continues increase from time or offline . Combination
to time in line with between brickandmortar And
enhancement amount access technology information suck -
shop online from web nor babe consumer can look for
application . iPrice mention information about product in
average dizzy - said visit Internet, However do
mobile in area Asia Southeast purchase product in brickand -
during a year final has reach mortars stores , but Also
number nine mercy percent . There is viewing consumers _
Temporary data sample from product in shop build
e- commerce in land water physical , However do
me- show average as big 87 purchase in a manner online
percent visit originate from ( Seock and Norton, 2007).
use mobile . Findings the the brickandmortar considered
more prove that user device more real Because own
mobile is potency Which location and building physique
Enough big in reap amount Which can visited consumer
visit Which more tall And can fulfil the need for five
(Maulana, 2018). fives sense consumer .
Whereas shop online has
Change fundamentals that
virtual location , separated
follow influence behavior con
distance , And interaction
- sumen follow triggered with
done with machine
development technology info -
still Which the more develop Moment This very easy For
find shop on line Which offer
the product through site
private , network social like
facebook , Twitter , And
2
, instagram , Blogs , e-mail , buzz campaign off the
mailing list ( Mailing list ), platforms e -Commerce ."We
community site like Kaskus see exists change behavior
and through selling sites buy consumer Which more choose
like Tokopedia, Shopee , And shopping And get
other . With type a word key recommendation in a manner
certain in machine seeker , online . With thus , brands
Internet users can with easy Also must do pem - custom to
find information product and How they communicate with
price from a number of seller consumers ," said Dwi in see
at once . Various product can you pers virtual " Shopping
bought through the media the Days ” on Twitter ", thursday .
internet, among other things
According to data from
clothes , bags , shoes , book ,
toluna , Harris interactive in
ticket plane , until goods _ _
period end July , as much 59
electronics .
percent user Twitter in
para consumer more Indonesia shop on line For
choose For shop in a manner product - product Which
online , the article No only usually bought in a manner
Because pandemic , but Also offline . Based on results
Because progress service survey , there is increase
banking which make it easy more from 2 percent on
process transaction . With beginning July in where show
thus , the situation This can as much Lots person shop
made reference for online .
perpetrator business For more
Transaction clear online
read habit consumer moment
own myriad excess especially
this one more Lots using
For done at the time viral
media on line For shop .
pandemic coronas like
Country Industry Head , moment this . Excess from
Twitter Indonesia, Bi shopping on line moment
Adriansyah me- say change pandemic coronas is can
pattern shopping in Indonesia reduce contact direct with
in line with demands For more person else, avoid risk
Lots in House as well as transmission through goods
development service banking And find goods Which wanted
online , campaign in media more fast . Use system pem -
social , And
3
