INFLUENCE TRADING ON LINE
TO BEHAVIOR PUBLIC CITY SEMARANG
Abstract
the rapid development of information technology including Internet bringsgreat impacts
in many aspects such as business and sales. Many companies and individuals use the internet
as amedia for their sales and business. This will affect psychology's behavior in shopping to
fulfill theirneeds . This study was aimed at identifying the profile of Semarang's society who are
involved in e-commerce and figure out the effects of e-commerce towards the Semarang's
people behavior . This study is a descriptive research with people in Semarang as the
population . The samples were determined by using purposive method samplingnamely
judgment sampling and quota sampling. The data were gathered through questionnaires and
interviews. Thus, thedata collected were analyzed descriptive-quantitatively and descriptive-
qualitatively. The study showed that 70% of Semarang people have done transactions online ,
and were dominated by women (58%). They are mostly high school educated (60%) under the
age of 30 years old. Based on the type of the products bought , people mostly bought goods (90%)
specifically, fashion clothes (63%) and electronics (24%). E-commerce sites that were used to
shop online were variedacross various sites (8 sites). Most of all, Shopee (25%) and company
websites( 21%) were the most two used sites for doing e-commerce. In addition, people in
Semarang still rarely come conduct online transactions with a safety factor (42%), Considered
as being less secure, as their play reason.
key words: ecommerce, society behavior , effects
Abstract
Development technology information Which very rapidly including Internet it turns
out bring big impact _ for all aspects , incl in the world of business and marketing . Moment
This Already very company or individual Which utilise Internet as media marketing and
business . this _ Of course just will impact on behavior public in shop To use fulfil need goods
nor services . Study This aim For identify profile public the city of Semarang involved in online
trading and How impact trading on line to behavior public city Semarang. Research This
including study descriptive with population public city Semarang. Determination sample in
study This done with method purposive sampling, namely judgment sampling and quota
sampling. Data collected with technique questionnaire And interview . Data Which
collected analyzed in a manner quantitative descriptive And descriptive-qualitative .
Research results show that part large (70%) of the community Semarang city ever do
transaction online , and dominated by women (58%). They most high school educated (60%)
with age under 30 years . _ Based on type the product , part big is group goods (90%),
especially clothing /fashion (63%) and electronics by 24%. Frequent media/online shop sites
done For transact Enough varied and spread in various media/sites (8 media), However the most is
through Shopee ( 25 %) and websites (21%). City people Semarang still including seldom do
transaction online , with reason main factor security (42%) Which considered not enough
guaranteed .
Say key : trading on line, behavior society , impact
, Introduction
Along development of the 42.6 percent resident Indonesia is it
times increasingly modern , access media social . Moment this ,
encouraging knowledge knowledge And counted only 35.65 percent resident
technology even experience such Indonesia accessing social media
progress _ fast . Both of them present (tirto.id, 2016).
in in the middle public as giving tool _ Change the impact on behavior
benefit And convenience in life starting consumers _ enjoy For shop in
everyday , Internet is Wrong only . a manner online . Shopping online be
Purwanto (2006) explain that Internet trend new that feels more simple ,
as A network communication global efficient , and fast without found
has various the facilities can used For obstacle Which means . Cost
various goal , Good For interest transportation And time shop feels will
business nor non business . be _ more economical And more
According to Burhanudin effective . Finally , shopping in a manner
(2015:216) in field business , online being one _ style live in
utilization internet can shared into two Indonesia ( Widianto & Prasilowati ,
parts that is For business online and 2015).
marketing . Saini And Johnson (2005) Semarang is one of them
Alone define that activity or metropolitan city in Indonesia become
transaction trading in a manner on line capital province Central Java . on the
using electronic media as the main basis namely , the city of Semarang
means of communication generally made as center trade , industry ,
called with electronics commerce or transportation as well as objective
abbreviated with e- commerce. urbanization public Central Java
Expert marketing Hermawan besides the city of Jakarta and cities
Kartajaya (2010) argue that when big other in Indonesia. Consequence
businessman Which No promote the condition the , city Semarang own
product through e- commerce will loss level density resident nor level growth
And shifted . Matter Which The same demographics Which very tall as well
Also be delivered Kusumadewi And as objective resulting urbanization _
Bobby (2012), do communication from exodus resident from rural
marketing through Internet really Which Keep going continuously each
effective . With 250 million resident , the year so that No surprising if on year
create future _ e-commerce market 2025, projected that 60% resident
share Indonesia very promise . Data Indonesia will live in urban areas
from Statistics mention growth e- specifically city in island Java
commerce annually estimated of ( Lhomet & Cornelis, 2014: 8). From
53.23 percent . According to APJII growth amount resident city
( Association Organizer Service Internet Semarang This so projected will
Indonesia), amount Internet users in influential Also on behavior public city
Indonesia in 2016 was 132.7 million Semarang in face trading online .
user or 51.5% from total amount Based on background behind
Indonesian residents . Influence other problem the , so set identification
is growth media users in Indonesia And formula problem study that is
which reached 11.24 percent . On Development technology cause
year 2020, predicted development trading in a manner on
line so that existing market place in
trade on line even participate develop
so that
TO BEHAVIOR PUBLIC CITY SEMARANG
Abstract
the rapid development of information technology including Internet bringsgreat impacts
in many aspects such as business and sales. Many companies and individuals use the internet
as amedia for their sales and business. This will affect psychology's behavior in shopping to
fulfill theirneeds . This study was aimed at identifying the profile of Semarang's society who are
involved in e-commerce and figure out the effects of e-commerce towards the Semarang's
people behavior . This study is a descriptive research with people in Semarang as the
population . The samples were determined by using purposive method samplingnamely
judgment sampling and quota sampling. The data were gathered through questionnaires and
interviews. Thus, thedata collected were analyzed descriptive-quantitatively and descriptive-
qualitatively. The study showed that 70% of Semarang people have done transactions online ,
and were dominated by women (58%). They are mostly high school educated (60%) under the
age of 30 years old. Based on the type of the products bought , people mostly bought goods (90%)
specifically, fashion clothes (63%) and electronics (24%). E-commerce sites that were used to
shop online were variedacross various sites (8 sites). Most of all, Shopee (25%) and company
websites( 21%) were the most two used sites for doing e-commerce. In addition, people in
Semarang still rarely come conduct online transactions with a safety factor (42%), Considered
as being less secure, as their play reason.
key words: ecommerce, society behavior , effects
Abstract
Development technology information Which very rapidly including Internet it turns
out bring big impact _ for all aspects , incl in the world of business and marketing . Moment
This Already very company or individual Which utilise Internet as media marketing and
business . this _ Of course just will impact on behavior public in shop To use fulfil need goods
nor services . Study This aim For identify profile public the city of Semarang involved in online
trading and How impact trading on line to behavior public city Semarang. Research This
including study descriptive with population public city Semarang. Determination sample in
study This done with method purposive sampling, namely judgment sampling and quota
sampling. Data collected with technique questionnaire And interview . Data Which
collected analyzed in a manner quantitative descriptive And descriptive-qualitative .
Research results show that part large (70%) of the community Semarang city ever do
transaction online , and dominated by women (58%). They most high school educated (60%)
with age under 30 years . _ Based on type the product , part big is group goods (90%),
especially clothing /fashion (63%) and electronics by 24%. Frequent media/online shop sites
done For transact Enough varied and spread in various media/sites (8 media), However the most is
through Shopee ( 25 %) and websites (21%). City people Semarang still including seldom do
transaction online , with reason main factor security (42%) Which considered not enough
guaranteed .
Say key : trading on line, behavior society , impact
, Introduction
Along development of the 42.6 percent resident Indonesia is it
times increasingly modern , access media social . Moment this ,
encouraging knowledge knowledge And counted only 35.65 percent resident
technology even experience such Indonesia accessing social media
progress _ fast . Both of them present (tirto.id, 2016).
in in the middle public as giving tool _ Change the impact on behavior
benefit And convenience in life starting consumers _ enjoy For shop in
everyday , Internet is Wrong only . a manner online . Shopping online be
Purwanto (2006) explain that Internet trend new that feels more simple ,
as A network communication global efficient , and fast without found
has various the facilities can used For obstacle Which means . Cost
various goal , Good For interest transportation And time shop feels will
business nor non business . be _ more economical And more
According to Burhanudin effective . Finally , shopping in a manner
(2015:216) in field business , online being one _ style live in
utilization internet can shared into two Indonesia ( Widianto & Prasilowati ,
parts that is For business online and 2015).
marketing . Saini And Johnson (2005) Semarang is one of them
Alone define that activity or metropolitan city in Indonesia become
transaction trading in a manner on line capital province Central Java . on the
using electronic media as the main basis namely , the city of Semarang
means of communication generally made as center trade , industry ,
called with electronics commerce or transportation as well as objective
abbreviated with e- commerce. urbanization public Central Java
Expert marketing Hermawan besides the city of Jakarta and cities
Kartajaya (2010) argue that when big other in Indonesia. Consequence
businessman Which No promote the condition the , city Semarang own
product through e- commerce will loss level density resident nor level growth
And shifted . Matter Which The same demographics Which very tall as well
Also be delivered Kusumadewi And as objective resulting urbanization _
Bobby (2012), do communication from exodus resident from rural
marketing through Internet really Which Keep going continuously each
effective . With 250 million resident , the year so that No surprising if on year
create future _ e-commerce market 2025, projected that 60% resident
share Indonesia very promise . Data Indonesia will live in urban areas
from Statistics mention growth e- specifically city in island Java
commerce annually estimated of ( Lhomet & Cornelis, 2014: 8). From
53.23 percent . According to APJII growth amount resident city
( Association Organizer Service Internet Semarang This so projected will
Indonesia), amount Internet users in influential Also on behavior public city
Indonesia in 2016 was 132.7 million Semarang in face trading online .
user or 51.5% from total amount Based on background behind
Indonesian residents . Influence other problem the , so set identification
is growth media users in Indonesia And formula problem study that is
which reached 11.24 percent . On Development technology cause
year 2020, predicted development trading in a manner on
line so that existing market place in
trade on line even participate develop
so that
