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INFLUENCE TRADING ON LINE TO BEHAVIOR PUBLIC CITY SEMARANG

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Abstract the rapid development of information technology including Internet bringsgreat impacts in many aspects such as business and sales. Many companies and individuals use the internet as amedia for their sales and business. This will affect psychology's behavior in shopping to fulfill theirneeds . This study was aimed at identifying the profile of Semarang's society who are involved in e-commerce and figure out the effects of e-commerce towards the Semarang's people behavior . This study is a descriptive research with people in Semarang as the population . The samples were determined by using purposive method samplingnamely judgment sampling and quota sampling. The data were gathered through questionnaires and interviews. Thus, thedata collected were analyzed descriptive-quantitatively and descriptive- qualitatively. The study showed that 70% of Semarang people have done transactions online , and were dominated by women (58%). They are mostly high school educated (60%) under the age of 30 years old. Based on the type of the products bought , people mostly bought goods (90%) specifically, fashion clothes (63%) and electronics (24%). E-commerce sites that were used to shop online were variedacross various sites (8 sites). Most of all, Shopee (25%) and company websites( 21%) were the most two used sites for doing e-commerce. In addition, people in Semarang still rarely come conduct online transactions with a safety factor (42%), Considered as being less secure, as their play reason.

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Fenomena Perilaku Belanja Via Online Sebagai Alternatif Pilihan Belanja


Behavioral Phenomena Online Shopping As An Alternative Consumption Choice Among
Students
Abstract

Keywords: On line shop, shopping, Student


Progress technology moment This the more
INTRODUCTION
rapidly. With the development of technology to make the
The need will live with the times mature This the more
internet become Wrong One facility media Which No
increase. Fulfillment need very important It means For
only used for communication only. However intermediate
increase individual aligned with environment
bring up phenomenon new in process sell buy goods.
surrounding. On basically need man of course No will
Only by opening the website of the buyer can already see
Once There is it's over, man always feel not enough
the products offered. Convenience in access Internet the
satisfied to What Which owned, even sat she wanted has
give birth to on line shop which is now an alternative
fulfilled However no in accordance with his wish. Man
choice in shopping. Hal This prove that moment This
will Keep going wish for get more.
technology




1

, has played an important and significant role in human Response positive to exists on line shop Which
life. create increase user service sell buy online. There are
According to site www.internetworldstats.com several online buying and selling sites that can with easy
Indonesia from 2000 – 2012 there was an increase user in access for example just, OLX com, tokopedia.com,
Internet. Matter This because increasing population and bukalapak.com, and many other sites sell buy other.
technological progress rapidly. Tercology the possible for Besides site Internet Which known as site sell buy inline,
users to perform various activities with more efficient para user network social Also utilise For do sell buy on
compared to with do activity by conventional. line, let's say facebook, twitter.
In behavior buy specifically on circles student convenience in access Internet And the process
has experience change in a manner shopping. Moment of payment transactions at the online shop participates in
has appear method shopping in a manner on line. Online perpetuate style shopping on line, transaction Online
shopping can be accessed with a computer or handphone. shopping can be done by transferring amount of money.
Change behavior shopping on line A little Lots has shift By using the buyer's debit card You can make transfers at
mark social Which Which beginning buyer transact in a ATMs. Basically choose goods Which will bought must
manner verbal, whereas shopping in a manner on line in accordance with his desire, so that by looking and
transaction Which done only through computer or mobile touching the goods will immediately find out the
phone using the facilities internet.With give convenience condition of the goods actually. This is of course very
sort of This Online shopping is increasingly popular different from shopping in a manner on line.
because it is considered more economical timeand more In study Bead (2010) about trust consumer to
freely in choose goods. Which will bought. Student decision shopping purchase on line (on line shopping),
generally to spare time to go to shopping just not to find Which aim For know how much big trust consumer on
the desired item but also to looking for information on online purchase decisions.
items that are becoming a trend at the moment This. Based on the background of the problems that
Use site network social Lots utilized by para have been outlined on so researcher want to understand
owner account For more make it easy in process Phenomenon Behavior Shopping On line As Alternative
transaction on line. Buyer can see goods Which offered Consumption Choice Among University Students
only with View photos in the online catalog. Consumer Country Surabaya.
No must go to shop, consumers Also can obtain more
Lots information about product like price, quality, And REVIEW THEORY
availability goods (stock). By viewing and obtaining Media mass
media and the masses have ushered in a new era in which
consumer information more have chance And time For
the old forms of production and consumption have given
consider return decision For buy Because in on line shop
road for communication new. Media is means For spread
consumer No face to face direct with sellers.
information. Madya mass Already develop into a part of
life n man. There is development on media mass the
indicate that behavior Which consumptive no regardless
from development technology Which There is moment
This.

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