BEHAVIOR ONLINE SHOPPING IN INDONESIA: STUDIES
CASE
ABSTRACT
The purpose of this research is to examine online shopping behavior in Indonesia. Behavior
consumer in decide For buy something product become studies special every company before
releasing its product to the market. The development of the digital age is increasingly not
inevitable that every company must adapt strategy the marketing with enter an online system to
sell its products. Online shopping is becoming a habit for some people because of the
convenience provided, many people think that shopping on line is Wrong One means For look
for goods Which needed. Method the research used is to compare the results of research and
research journals about online shopping in Indonesia. Then reviewed and reviewed the theory of
consumer behavior that already exists so that it can be concluded that consumer considerations
shop online at a shop on line. Findings from study previously show Lots factor Which affect it.
Results study from a number of study previously, can become reference and consideration for
on line shop in Indonesia in hook And guard customer For still shop at the shop so the shop
interested And preferred buyer.
Say key : Behavior Shopping, Shopping On line, Buyer online, Shop On line
,INTRODUCTION
From data sources Social Research and Sociab Monitoring, Kadin, Kemkominfo,
Accenture year 2015 from amount user Internet in Indonesia as much 77 % use Internet
look for information product And shopping online . Product e- commerce popular what
consumers are looking for are clothes of 67, 10%, shoes 20.20 %, Bags 20 %, Hours
7.60 %, Flight tickets 5.10 %. Mobile 5.10 %, Accessories vehicle 2.80 %, cosmetics
2.30 % And Book 1.80 %. Temporary amount on line shopper in 2015 as many as 7.4
million people and predicted in 2016 as many as 8.7 million. From e-commerce market
data in Indonesia, the number of transactions in 2013 was 8 billion USD, in 2014
amounted to 12 billion USD and predictions in 2015 amounted to 18 billion USD, in
2016 amounted to 25 billion USD and in 2020 of 130 billion USD.
Refer _ _ d a ta d a ri p e n e liti a n b e rt a juk ― T he Opportunity _ of Indo ne si
a ‖ initiated by TEMASEK and Google , the growth of e -commerce in Indonesia is
increasing along with the growth of internet usage in Indonesia. In 2015, there are 92
million internet users in Indonesia. In 2020, users predict Internet Indonesia will
increase become 215 million user. From number total user Internet the, on 2015, there is
18 million person buyer on line in Indonesia. By 2025, 119 million people are predicted
to become buyers online in Indonesia. So it's no wonder, this increase will raise the
market value of e -commerce. commerce Indonesia. TEMASEK And Google predict
that mark market e- commerce Indonesia will reach number $81 billion on year
2025 (Zaenudin, 2017).
Product price comparison service provider e-commerce , iPrice recently released
the results of their study on consumer behavior when shopping online at Southeast Asia
with a focus on Indonesia. Number of smartphone users continues to increase from time
to time apparently in line with the increase in numbers access shop on line from web nor
application. iPrice mention average The increase in mobile visits in the Southeast Asia
region over the last year has been reached nineteen percent. While sample data from e-
commerce in land water show average as big 87 percent visit originate from use
, mobile . Findings the the more prove that share user device Mobile is a big enough
potential in reaping the number of visits more high (Maulana, 2018).
Online shopping or E-Commerce is a transaction process that is carried out
through media or intermediaries, namely in the form of buying and selling sites online
or networking social services that provide goods or services that are traded. Now
shopping online has become a habit for some people, because of convenience Which
granted, many people assume that shopping online is one means For look for goods
Which needed like need daily, hobbies, and so on. Online shopping can also be
interpreted as a consumer desire to spend his money to get something he wants in a
store online . This process can be done by ordering the desired item through vendors or
manufacturers and resellers using the internet. Furthermore make payments by
transferring via bank, e-bank, or COD ( Cash on Delivery ).
From the results of previous research online shopping behavior in Indonesia is
very diverse. The behavior of each consumer in deciding to buy a product becomes
study special every company before release the product to market. The development of
the digital era is increasingly inevitable that every company must follow adjusted its
marketing strategy by entering the online system to sell the product. Shopping on line
become something habit for part person Because convenience which are given, people a
lot think that shopping on line is one of the means to find items what he needed. Method
The research used is to compare the results of research and journals research about
online shopping in Indonesia. Then analyzed and studied theories existing consumer
behavior so that it can be concluded consumer considerations shop on line in A on line
shop . Results findings from study previously show Lots factor Which affect it. Results
study from a number of previous research, can be a reference and consideration for
existing online shops in Indonesia in attracting and retaining its customers to keep
shopping in the shop so that the shop interested and liked the buyer.
CASE
ABSTRACT
The purpose of this research is to examine online shopping behavior in Indonesia. Behavior
consumer in decide For buy something product become studies special every company before
releasing its product to the market. The development of the digital age is increasingly not
inevitable that every company must adapt strategy the marketing with enter an online system to
sell its products. Online shopping is becoming a habit for some people because of the
convenience provided, many people think that shopping on line is Wrong One means For look
for goods Which needed. Method the research used is to compare the results of research and
research journals about online shopping in Indonesia. Then reviewed and reviewed the theory of
consumer behavior that already exists so that it can be concluded that consumer considerations
shop online at a shop on line. Findings from study previously show Lots factor Which affect it.
Results study from a number of study previously, can become reference and consideration for
on line shop in Indonesia in hook And guard customer For still shop at the shop so the shop
interested And preferred buyer.
Say key : Behavior Shopping, Shopping On line, Buyer online, Shop On line
,INTRODUCTION
From data sources Social Research and Sociab Monitoring, Kadin, Kemkominfo,
Accenture year 2015 from amount user Internet in Indonesia as much 77 % use Internet
look for information product And shopping online . Product e- commerce popular what
consumers are looking for are clothes of 67, 10%, shoes 20.20 %, Bags 20 %, Hours
7.60 %, Flight tickets 5.10 %. Mobile 5.10 %, Accessories vehicle 2.80 %, cosmetics
2.30 % And Book 1.80 %. Temporary amount on line shopper in 2015 as many as 7.4
million people and predicted in 2016 as many as 8.7 million. From e-commerce market
data in Indonesia, the number of transactions in 2013 was 8 billion USD, in 2014
amounted to 12 billion USD and predictions in 2015 amounted to 18 billion USD, in
2016 amounted to 25 billion USD and in 2020 of 130 billion USD.
Refer _ _ d a ta d a ri p e n e liti a n b e rt a juk ― T he Opportunity _ of Indo ne si
a ‖ initiated by TEMASEK and Google , the growth of e -commerce in Indonesia is
increasing along with the growth of internet usage in Indonesia. In 2015, there are 92
million internet users in Indonesia. In 2020, users predict Internet Indonesia will
increase become 215 million user. From number total user Internet the, on 2015, there is
18 million person buyer on line in Indonesia. By 2025, 119 million people are predicted
to become buyers online in Indonesia. So it's no wonder, this increase will raise the
market value of e -commerce. commerce Indonesia. TEMASEK And Google predict
that mark market e- commerce Indonesia will reach number $81 billion on year
2025 (Zaenudin, 2017).
Product price comparison service provider e-commerce , iPrice recently released
the results of their study on consumer behavior when shopping online at Southeast Asia
with a focus on Indonesia. Number of smartphone users continues to increase from time
to time apparently in line with the increase in numbers access shop on line from web nor
application. iPrice mention average The increase in mobile visits in the Southeast Asia
region over the last year has been reached nineteen percent. While sample data from e-
commerce in land water show average as big 87 percent visit originate from use
, mobile . Findings the the more prove that share user device Mobile is a big enough
potential in reaping the number of visits more high (Maulana, 2018).
Online shopping or E-Commerce is a transaction process that is carried out
through media or intermediaries, namely in the form of buying and selling sites online
or networking social services that provide goods or services that are traded. Now
shopping online has become a habit for some people, because of convenience Which
granted, many people assume that shopping online is one means For look for goods
Which needed like need daily, hobbies, and so on. Online shopping can also be
interpreted as a consumer desire to spend his money to get something he wants in a
store online . This process can be done by ordering the desired item through vendors or
manufacturers and resellers using the internet. Furthermore make payments by
transferring via bank, e-bank, or COD ( Cash on Delivery ).
From the results of previous research online shopping behavior in Indonesia is
very diverse. The behavior of each consumer in deciding to buy a product becomes
study special every company before release the product to market. The development of
the digital era is increasingly inevitable that every company must follow adjusted its
marketing strategy by entering the online system to sell the product. Shopping on line
become something habit for part person Because convenience which are given, people a
lot think that shopping on line is one of the means to find items what he needed. Method
The research used is to compare the results of research and journals research about
online shopping in Indonesia. Then analyzed and studied theories existing consumer
behavior so that it can be concluded consumer considerations shop on line in A on line
shop . Results findings from study previously show Lots factor Which affect it. Results
study from a number of previous research, can be a reference and consideration for
existing online shops in Indonesia in attracting and retaining its customers to keep
shopping in the shop so that the shop interested and liked the buyer.
