TO INCREASE PRODUCT SALES FOOD LIGHT SPECIAL
PRINGSEWU
ABSTRACT
The positive impact is with exists Internet as media sale marketing system be broader, simpler and
more detailed. The system that will be built is selling food light typical of web-based online
Pringsewu, this website can display categories and catalogs complete with prices and types of food
online also provides shopping process services. Results in designing application This is make
application from sale food light typical Pringsewu. Development system information sale designed
with model waterfalls. Implementation analysis uses observation and quisoner methods so that the
impact will be known increase in sales using e-commerce applications. From the system test results
can be taken conclusion that system Which used own impact Which to turnover sale food typical
light pringsewu Which in do by shop snacks Pringsewu.
Say key : E-Commerce, Application, Shop Snacks Pringsewu
INTRODUCTION
Change Which rapidly on technology information. it seems will dominate whole activities that
exist on this earth because of the use of the internet which many lead to cyberspace so that it
provides progress in all fields, including E-Commerce which causing the sales system to evolve
from conventional to digital this gives Lots profit for producer nor consumer Which wrestle in the
field sales/ E- Commerce. E-Commerce (Electronic Commerce) has recently been booming with
the emergence of Thousands of companies offer their wares on websites and social media. as one
example is Lazada, Open Stalls, and so forth. Based on (Journal dedi Irawan, 2017) about planning
electronics commerce based B2C on shop ATK Sindoro. Study This use method RUP, Language
programming And databases Which used in making this system is PHP with MySQL. With this
system make it easy process sale And transaction booking consumer (Ahmad Mustafa 2015;
Wulandari 2015). The process of making a new system is done by analyzing the existing system in
the shop, then making dfd and erd and continuing with designing the web with technique
programming structured use Language programming PHP And base data MySQL (Muslihudin
2013). In another journal, this research builds a website as a medium online buying and selling
transactions that are integrated with a website-based transaction information system. With method
development using method waterfall ( Elisabeth YES, Ratnasari : 2014).
, Pringsewu Snack Shop is a small and medium enterprise (UKM) which is engaged in the sale
of typical Pringsewu snacks. All processes are carried out manually namely in marketing, ordering
and reporting, starting from the registrar ordering goods, checking goods, and forming reports in
paper form so that Transaction processing takes longer. Meanwhile, when compared with
technological developments today which has become an added value in the business world and
provides more capabilities in competing that way is actually less precise. Based on Research
(Journal Fitri Wiyani 2013) the process of buying and selling by relying on the internet can benefit
SMEs, Because process marketing Which done No need stare advance so that room scope Sales
will be wider. One of these types of electronic sales is B2C-based sales is a business that performs
services or sales of goods or services to consumers individual or group directly. In other words, the
business that is done is related direct with consumers rather than companies or businesses other.
[2].
After reviewing the background that has been described, a problem formulation can be raised
How to implement B2C-based E-Commerce as selling Typical snack products Pringsewu and How
is the impact of E-Commerce on typical snack sales turnover Pringsewu. Results study This
capable give benefit in development nor implementation of the Pringsewu Snack Shop to increase
sales of snack products Typical Pringsewu as well as can introduce food typical Regency
Pringsewu And increase mark sell it.
BASE THEORY
E-Commerce (Electronic Commerce) is one of the fastest growing technologies buying and
selling of goods and services through electronic networks such as the internet. E-commerce is a
way of shopping online which is in line with the presence of the internet in our life. Many people
benefit from the convenience of doing business through the media Internet. According to David
Baum definition E-Commerce Which Already standardized And agreed together is “E-Commerce
is a dynamic set of technology, applications, and business processes that link enterprise,
consumers, and communities through electronics transactions and the electronics exchange of
goods, service, and information”. E-Commerce is something set dynamic technologies,
applications and business processes that connect companies, consumers and certain communities
through electronic transactions and trade in goods, services, and information Which done in a
manner electronic. With thereby, can concluded that E-Commerce is process purchase And sale
service or product between two split party through internet ( Commerce-net) and similar electronic
business mechanisms with a focus on transactions individual-based businesses using the internet as
a medium for exchanging goods or services Good between agency or individuals with agencies
(NetReady).