Hubspot Marketing Software
What is the definition of contact management?
A strategy that focuses on using a software program to easily store and source a
contact's information, including their name, contact history, email information, and more.
___________ is the software that exists with the goal of automating your marketing
actions.
Marketing automation
Which of the following should you do before setting new KPI goals?
Identify current performance for your KPIs.
Marketing Hub users will frequently use which of the following menus in HubSpot?
All of the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will
make your Marketing Hub campaign reporting less comprehensive.
T
Which of the following metrics are marketing teams NOT likely to report on?
Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual
tools can help you.
t
Keeping your database healthy and up to date should always be a priority so that you
can create powerful and ____________.
contextual conversations
True or false? You can import contacts into HubSpot that are opted-out of
communication.
t
True or false? When importing contacts, HubSpot automatically searches for matches
with your spreadsheet columns and pairs your existing properties, such as first name
and last name.
t
Which parts of your organization can benefit from buyer personas?
Marketing, sales, service
Which is NOT an example of demographic information that can help bring value to your
buyer persona research?
shoe size
Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard.
top personas report
Most organizations target how many buyer personas?
3-5
When determining buyer personas, which type of information is most important to
capture?
Psychographic information
All of the following are components of a topic cluster EXCEPT:
, Distribution channels, such as YouTube or Twitter
Fill in the blank: Strive to choose a core topic with a monthly search volume that's at
least ___________.
300
True or false? The higher your DA (Domain Authority), the easier it should be for your
topic clusters to rank.
t
All of the following are examples of on-page SEO best practices to consider when
optimizing your pillar page EXCEPT:
The core topic is featured in a video at the top of the page
True or false? Only reference the core topic on your pillar page. Using synonyms of
your core topic will confuse search engines on how to best rank this page.
f
All of the following are examples of SMART goals EXCEPT:
Have thought leaders contribute to an upcoming ebook.
All of the following are tools you can connect to a HubSpot campaign EXCEPT:
Content strategy
All assets should be built before creating a campaign.
f
True or false? You have up to one week to edit the name of a campaign.
t
All of the following are ways you can report on a campaign EXCEPT:
None of the above: Campaign reporting is a default option in the marketing dashboard
Which of the following are campaign metrics that can be tracked in HubSpot?
Influenced contacts closed deals new contacts
All of the following are examples of how you can export campaign data EXCEPT:
pdf
True or false? Every time you publish a blog post, you're creating a new, unique page
for your website.
t
Choose all that apply: Blogging helps your inbound marketing by ____________.
(A) It helps you attract new visitors
(B) It helps you convert visitors into leads
What type of file can you import in draft mode instead of starting a blog post from
scratch?
google doc
Where can you view data about an individual blog post's performance in HubSpot?
performance tab
What is a landing page?
Website pages that are designed to convert visitors into leads
How does a landing page typically gather information about site visitors?
form
What are the elements of a traditional conversion path?
Landing page, form, chatbot
True or false? Pillar pages make landing pages obsolete.
f
What is the definition of contact management?
A strategy that focuses on using a software program to easily store and source a
contact's information, including their name, contact history, email information, and more.
___________ is the software that exists with the goal of automating your marketing
actions.
Marketing automation
Which of the following should you do before setting new KPI goals?
Identify current performance for your KPIs.
Marketing Hub users will frequently use which of the following menus in HubSpot?
All of the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will
make your Marketing Hub campaign reporting less comprehensive.
T
Which of the following metrics are marketing teams NOT likely to report on?
Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual
tools can help you.
t
Keeping your database healthy and up to date should always be a priority so that you
can create powerful and ____________.
contextual conversations
True or false? You can import contacts into HubSpot that are opted-out of
communication.
t
True or false? When importing contacts, HubSpot automatically searches for matches
with your spreadsheet columns and pairs your existing properties, such as first name
and last name.
t
Which parts of your organization can benefit from buyer personas?
Marketing, sales, service
Which is NOT an example of demographic information that can help bring value to your
buyer persona research?
shoe size
Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard.
top personas report
Most organizations target how many buyer personas?
3-5
When determining buyer personas, which type of information is most important to
capture?
Psychographic information
All of the following are components of a topic cluster EXCEPT:
, Distribution channels, such as YouTube or Twitter
Fill in the blank: Strive to choose a core topic with a monthly search volume that's at
least ___________.
300
True or false? The higher your DA (Domain Authority), the easier it should be for your
topic clusters to rank.
t
All of the following are examples of on-page SEO best practices to consider when
optimizing your pillar page EXCEPT:
The core topic is featured in a video at the top of the page
True or false? Only reference the core topic on your pillar page. Using synonyms of
your core topic will confuse search engines on how to best rank this page.
f
All of the following are examples of SMART goals EXCEPT:
Have thought leaders contribute to an upcoming ebook.
All of the following are tools you can connect to a HubSpot campaign EXCEPT:
Content strategy
All assets should be built before creating a campaign.
f
True or false? You have up to one week to edit the name of a campaign.
t
All of the following are ways you can report on a campaign EXCEPT:
None of the above: Campaign reporting is a default option in the marketing dashboard
Which of the following are campaign metrics that can be tracked in HubSpot?
Influenced contacts closed deals new contacts
All of the following are examples of how you can export campaign data EXCEPT:
True or false? Every time you publish a blog post, you're creating a new, unique page
for your website.
t
Choose all that apply: Blogging helps your inbound marketing by ____________.
(A) It helps you attract new visitors
(B) It helps you convert visitors into leads
What type of file can you import in draft mode instead of starting a blog post from
scratch?
google doc
Where can you view data about an individual blog post's performance in HubSpot?
performance tab
What is a landing page?
Website pages that are designed to convert visitors into leads
How does a landing page typically gather information about site visitors?
form
What are the elements of a traditional conversion path?
Landing page, form, chatbot
True or false? Pillar pages make landing pages obsolete.
f
