1. What are custom roles? Custom Roles allow you to
provide specific abilities to a user or users.
2. What are the main abilities of custom roles? creating,
viewing/editing, deleting, and reporting of a specific
Pardot fea- ture or functionality
3. What are 2 ways to define a user's role? 1. During the
import process
2. Directly from the user record
4. what are user role security limits? Security limits are used
to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import
5. What is a CNAME? A CNAME gives visitors a seamless
transition when traveling between pages and forms
that you host and Pardot-hosted campaign elements
such as landing pages and search results. The Alias is
also used for any individ- ually tracked links sent out in
emails to your prospects
,6. What is an express export? An Express Export includes
all default prospect fields, scores and grades but does
not include custom fields
7. What is a full export? Full Exports include all default
prospect fields, scores, grades, and custom fields
8. What is a soft bounce? A Soft Bounce is an email that
is recognized by the recipient's mail server but is
returned to the sender because the recipient's mailbox
is full or
the mail server is temporarily unavailable. A soft
bounce message may be deliverable at another time or
may be forwarded manually by the network
administrator in charge of redirecting mail on the
recipient's domain.
9. What is a hard bounce? A Hard Bounce is an email that
permanently bounced back to the sender because the
address is invalid. A hard bounce might occur because
the domain name doesn't exist or because the
recipient is unknown. Some mail servers may hard
bounce an email address if the message received is
suspected as spam.
10.What is a good bounce rate? In business-to-business
, marketing, anything below 10% is considered a good
bounce rate.
11.What do bounce codes mean?
A bounce message (or code) is a reply from the receiving
mail server describing why the email was not delivered.