Psychology of social media
,Table of contents:
Lecture 1: Introduction & Key concepts
Lecture 2: Personality & Social Media use
Lecture 3: Social Media and Well-Being
Lecture 4: Romantic relationships and SoMe
Lecture 5: Use, Abuse, and Self-regulation of SoMe
Lecture 6: Social media and marketing
Lecture 7: SoMe and close relationships
, Lecture 1: Introduction & Key concepts
Social media are…
- a topic that is of public interest for…
- governments
- restricting?
- citizens
- a voice
- politicians
- share views
- artists
Social media
- …a topic that is intensely studied in communication science and beyond
- More than 13.300 results with scientific publications last 10 years in CMMC database
Mapping the field:
Neurology
Marketing
Psychology
Communication
Toward a conceptual definition
Lasswell's 1948 communication model
- Who - the communicator
- Says what - the content
- In which channel - medium
- To whom - recipient
- With what effect? - the outcome
None of these definitions mentions the audience or the effect of social media
Study found definitions in SoMe context
- Who - individual users, communities of people, organizations, industries
, - Says what - information and digital user-generated content in several formats: words,
static, moving images, audio (no info on message content)
- In which channel - web-based technology vs. platform
- Why? (added) - create, cocreate, exchange, share, discuss
after this they realized that
- prev definitions primarily focus on the use of social media at the micro-level (not
organizations and industries
- when content was mentioned, attention was given to its format
- Definitions omitted the effect of communication acts involving social media →
complexity
- MISSA
came up with a cube model
Definition Carr & Hays 2015
“Social media are internet based channels that allow users to opportunistically interact and
selectively self-present, either in real time or asynchronously, with both broad and narrow
,Table of contents:
Lecture 1: Introduction & Key concepts
Lecture 2: Personality & Social Media use
Lecture 3: Social Media and Well-Being
Lecture 4: Romantic relationships and SoMe
Lecture 5: Use, Abuse, and Self-regulation of SoMe
Lecture 6: Social media and marketing
Lecture 7: SoMe and close relationships
, Lecture 1: Introduction & Key concepts
Social media are…
- a topic that is of public interest for…
- governments
- restricting?
- citizens
- a voice
- politicians
- share views
- artists
Social media
- …a topic that is intensely studied in communication science and beyond
- More than 13.300 results with scientific publications last 10 years in CMMC database
Mapping the field:
Neurology
Marketing
Psychology
Communication
Toward a conceptual definition
Lasswell's 1948 communication model
- Who - the communicator
- Says what - the content
- In which channel - medium
- To whom - recipient
- With what effect? - the outcome
None of these definitions mentions the audience or the effect of social media
Study found definitions in SoMe context
- Who - individual users, communities of people, organizations, industries
, - Says what - information and digital user-generated content in several formats: words,
static, moving images, audio (no info on message content)
- In which channel - web-based technology vs. platform
- Why? (added) - create, cocreate, exchange, share, discuss
after this they realized that
- prev definitions primarily focus on the use of social media at the micro-level (not
organizations and industries
- when content was mentioned, attention was given to its format
- Definitions omitted the effect of communication acts involving social media →
complexity
- MISSA
came up with a cube model
Definition Carr & Hays 2015
“Social media are internet based channels that allow users to opportunistically interact and
selectively self-present, either in real time or asynchronously, with both broad and narrow
