Chapter 01 4e
1) Of all the business fields,________ is generally the most visible to people outside the
organization.
A) financial management
B) accounting
C) marketing
D) information technology
E) operations management
2) Marketing often doesn’t get the “respect” it deserves as a professional field of study,
primarily because
A) compared to other business functions, it has had few useful metrics to measure its
performance impact.
B) people generally don’t understand what marketing is or what it does.
C) marketing is all about the emotion and less about facts.
D) marketing positions tend to pay less than other business functions.
E) it fails to impact the bottom line of the company and isn’t factored into executive
decisions.
3) Which statement about marketing is true?
A) Unlike most other key areas of business, marketing as a field is not visible by nature.
B) Marketing departments “own” an organization’s marketing initiative.
C) Most aspects of marketing take place behind the curtain of an organization, out of the
public’s sight.
D) Marketing is all about advertising and selling.
E) Marketing is no more inherently unethical than other business areas.
Version 1 1
1) Of all the business fields,________ is generally the most visible to people outside the
organization.
A) financial management
B) accounting
C) marketing
D) information technology
E) operations management
2) Marketing often doesn’t get the “respect” it deserves as a professional field of study,
primarily because
A) compared to other business functions, it has had few useful metrics to measure its
performance impact.
B) people generally don’t understand what marketing is or what it does.
C) marketing is all about the emotion and less about facts.
D) marketing positions tend to pay less than other business functions.
E) it fails to impact the bottom line of the company and isn’t factored into executive
decisions.
3) Which statement about marketing is true?
A) Unlike most other key areas of business, marketing as a field is not visible by nature.
B) Marketing departments “own” an organization’s marketing initiative.
C) Most aspects of marketing take place behind the curtain of an organization, out of the
public’s sight.
D) Marketing is all about advertising and selling.
E) Marketing is no more inherently unethical than other business areas.
Version 1 1
