Strategic Management
The strategy consists of the allocation of resources that commits the organization in the long term by
configuring its scope of activity. Its goal is to meet the expectations of stakeholders, gain a
competitive advantage and create value for customers.
Customers
Government Employees
Stakeholders
Shareholders Financiers
A strategic business area (SBA) is a subpart of an organization dedicated to a specific market, facing
specific competitive conditions, and which must deploy a particular competitive strategy.
1- Strategic diagnosis:
A company must analyze and examine its global environment, internal and external, in which
it is located. For this fact, it must carry out a strategic diagnosis that includes its internal and
external environment at the same time.
The LCAG model: is a model for analyzing a company's strategy. This model is based on a
foundation that each company is at the heart of a sometimes-unstable environment, but in
any case, constantly evolving. This environment has opportunities and threats and the
company itself has weaknesses and strengths; this is exactly what is found in the SWOT
matrix.
The identification and overall evaluation of all policy options is at the heart of this matrix
with the study of advantages and disadvantages as well as results.
This leads to a series of strategic choices and the study of so-called functional policies.
The BCG matrix: is a strategic analysis tool used to
organize a company's product portfolio (SBA).
It is a graphic representation on 2 axes, the growth
rate of the market and the relative share of market.
It makes it possible to justify the allocation of
resources allocated to a particular product or SBA
and to make a strategic reorientation to balance its
portfolio and improve performance both on
strategic level and the overall level.
The attractiveness of the market and the
competitive position of each SBA are therefore
The strategy consists of the allocation of resources that commits the organization in the long term by
configuring its scope of activity. Its goal is to meet the expectations of stakeholders, gain a
competitive advantage and create value for customers.
Customers
Government Employees
Stakeholders
Shareholders Financiers
A strategic business area (SBA) is a subpart of an organization dedicated to a specific market, facing
specific competitive conditions, and which must deploy a particular competitive strategy.
1- Strategic diagnosis:
A company must analyze and examine its global environment, internal and external, in which
it is located. For this fact, it must carry out a strategic diagnosis that includes its internal and
external environment at the same time.
The LCAG model: is a model for analyzing a company's strategy. This model is based on a
foundation that each company is at the heart of a sometimes-unstable environment, but in
any case, constantly evolving. This environment has opportunities and threats and the
company itself has weaknesses and strengths; this is exactly what is found in the SWOT
matrix.
The identification and overall evaluation of all policy options is at the heart of this matrix
with the study of advantages and disadvantages as well as results.
This leads to a series of strategic choices and the study of so-called functional policies.
The BCG matrix: is a strategic analysis tool used to
organize a company's product portfolio (SBA).
It is a graphic representation on 2 axes, the growth
rate of the market and the relative share of market.
It makes it possible to justify the allocation of
resources allocated to a particular product or SBA
and to make a strategic reorientation to balance its
portfolio and improve performance both on
strategic level and the overall level.
The attractiveness of the market and the
competitive position of each SBA are therefore
