The four-letter code to selling anything.
The power of familiarity seems so deep that people
think it must be written in to our genetics. The mere
exposure of any stimulus to you over time will bias
you toward that stimulus in English familiarity good
and indeed when you think about it we seek out new
songs but the songs that we most reliably enjoy are
those with familiar chord structures and timbers.
Raymond Loewy designed the most famous car of the
20th century the 1953 Studebaker. He also designed
the modern Greyhound bus in the modern tractor to
modern coca-cola fountain. He designed the logos for
Exxon and USPS he basically designed all of 1950s
Americana. Raymond Loewy said that human
preferences are torn between two opposing forces on
the one hand there is neo philia a love of new things
and an appreciation for the new a need to discover
but on the other hand, there is neophobia a fear of
anything that is too new a deep conservativeness.
Technology technologists often in the position of
having to make something new and then make that
new thing popular with an audience that does n't
understand it.
The power of familiarity seems so deep that people
think it must be written in to our genetics. The mere
exposure of any stimulus to you over time will bias
you toward that stimulus in English familiarity good
and indeed when you think about it we seek out new
songs but the songs that we most reliably enjoy are
those with familiar chord structures and timbers.
Raymond Loewy designed the most famous car of the
20th century the 1953 Studebaker. He also designed
the modern Greyhound bus in the modern tractor to
modern coca-cola fountain. He designed the logos for
Exxon and USPS he basically designed all of 1950s
Americana. Raymond Loewy said that human
preferences are torn between two opposing forces on
the one hand there is neo philia a love of new things
and an appreciation for the new a need to discover
but on the other hand, there is neophobia a fear of
anything that is too new a deep conservativeness.
Technology technologists often in the position of
having to make something new and then make that
new thing popular with an audience that does n't
understand it.
