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A BOY WHO MAKES A LEGACY WHICH IS CARRIED FORWARD BY WORLD

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Louis Vuitton is a true rags to richer story but the company would also be
subject of a hostile takeover countless lawsuits and a host of other
controversies. Louis was born in 1821 and grew up working on his family
farm in France in a small village called ankai in the middle of nowhere.
When he was just 13 years old he ran away from home with plans to go
to Paris but Paris was 225 miles away and Louis had no money or food so
he was forced to walk along dirt roads most nights he slept in the woods
with an empty stomach and just a cloak. Louis had gone from a homeless
teenager with nothing to his name to now working a prestigious job
amongst royalty. Louis Vuitton had gone to work as a box maker and
Packer for most box makers. clients as well as pack and unpack them
whenever a client was about to go on a trip this job allowed him to meet
many people from the upper class who were looking for custom-made
luggage for their travels. Louis had to flee his home and live in a
cramped shelter with thousands of others during the franco-prussian war
in 1870 when Louis was 49 years old the war broke out. He decided to
use his savings to rebuild the business and vowed that it would be even
better than it was before. By 1872 he came out with a brand new design
design luggage made out of a beige canvas with stripes this became
incredibly popular.

Louis Vuitton luggage was so popular that many other box makers were
beginning to make counterfeits so in 1896 Georges Vuitton brought out
the now iconic LV monogram to make it harder to copy the LV were his
father 's initials in honor of the man who started the brand. By the year
1900 the company had 100 employees and it continued to grow year
after year all of the employees were trained for a very long time in order
to become expert box makers. Henry rackamere inherited the Louis
Vuitton brand from his son-in-law who died in 1970. He began making
major changes to the brand in order to grow it from a family-owned
company to the massive corporation that it is today. Henry also decided
that the company should combine with mower Hennessy a luxury drinks
company which produced champagne and Cognac and together they
formed a new luxury conglomerate called lvmh. After the merger Henry
asked a successful property developer he knew named Bernardino to
help him manage the situation but Bernard secretly bought 43 of the
shares of the company. Bernard 's investment in Louis Vuitton paid off in
a massive way he is now the CEO of lvmh and in 2021 Forbes officially
dubbed him the richest man in the world with a net worth of over 180
billion dollars. In the early days of the business the brand has been in
business for 168 years and has gone on to collaborate with brands like
Supreme.

Louis Vuitton is the number one fashion brand in the entire world valued
at 39 billion dollars with more than 400 stores. What do you think of the

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