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Summary international marketing

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Complete full syllabus of international marketing

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Amity University
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Mktg102

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Amity School of Business




Module- 2
Strategic Planning

Dr. Deepa Kapoor
Amity School of Business

1

, Click toKey
editConcepts:
Master title style Amity School of Business



• Introduction to Strategic Planning with Marketing
Perspective

• Business Strategic Planning Process

• BCG Matrix

• GE 9 cell Model

• Intensive Growth Strategies

• Marketing Process and Marketing Plan.
2

, Click to edit Master title style
Amity School of Business




With Marketing Perspective…



Introduction to Strategic
Planning:


3
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