Summary international marketing

Click to edit Master title style
Amity School of Business




Module- 1
Introduction to Marketing

Dr. Deepa Kapoor
Amity School of Business

1

, Click to edit Master title style Amity School of Business


Marketing & Marketing Management
• Marketing is an organizational function and a set of
processes for creating, communicating, and delivering
value to customers and for managing customer
relationships in ways that benefit the organization and its
stakeholders

• Marketing management is the art and science of
choosing target markets and getting, keeping, and
growing customers through creating, delivering, and
communicating superior customer value.

2 2

, Click to edit Master title style
Amity School of Business




• According to American Marketing
Association,“ Marketing Management is
process of Planning and executing the
conception, pricing, promotion, and
distribution of goods, ideas and services to
create exchanges that satisfy individual
and organizational objectives.”


3

, ClickWhat
to editisMaster
Marketed?
title style
Amity School of Business




Goods

Services
Events & Experiences
Persons

Places & Properties
Organizations
Information

Ideas
1-4
4