Summary E-3 Generating Strategies option -CIMA

Generating Strategic Option

Mission

n

Reason for organization existence Fundamental objective of entity
or
expressed in general terms


Mission statement
 Published statement describing entity fundamental objective
 May not completely summarise the objective of entity


Fundamental question

What
Is organisation business


Is valued by customer

organisation business will be

organisation business should be


Mission Statement
Brief statement

Not time bound Aim/purpose


Areas to operate Open ended
Mission
statement
No commercial terms Statement of entity
culture


Goal setting
communication
Management for stakeholder
strategy guidance