1. Product differentiation is selecting the best price at which to sell a product.
A) True
*B) False
2. Geographic variables describe populations by identifying traits, such as age,
income, gender, ethnic background, marital status, race, religion, and social class.
A) True
*B) False
3. Rational motives involve nonobjective factors and include sociability, imitation
of others, and aesthetics.
A) True
*B) False
4. The institutional market is made up of businesses that buy goods to be
converted into other products or that are used up during production.
A) True
*B) False
5. Buzz marketing relies on television advertising to increase brand awareness.
A) True
*B) False
1
,6. A private brand is a brand name developed by a wholesaler or retailer for their
product.
*A) True
B) False
7. Marketing consists primarily of advertising a product or service.
A) True
*B) False
8. The formula for value is benefits divided by costs.
*A) True
B) False
9. Marketing concepts can be extended to the promotion of ideas.
*A) True
B) False
10. Economic conditions greatly influence marketing plans for product offerings.
*A) True
B) False
2
,11. A description such as single, aged 20-34, earning $30,000 a year, is an example
of a psychographic variable.
A) True
*B) False
12. The B2B market includes industrial, reseller, and government/institutional
markets.
*A) True
B) False
13. Sears' Craftsman Tools is an example of a private brand.
*A) True
B) False
14. Packaging can serve as an in-store advertisement that makes the product
attractive, displays the brand name, and identifies features and benefits.
*A) True
B) False
15. Companies with an existing distribution network are at a disadvantage in the
global context.
A) True
*B) False
3
, 16. Time utility is created by a sales agreement that stipulates where products will
be delivered to customers.
A) True
*B) False
17. Target marketing requires dividing a market into categories of customer types
or "segments."
*A) True
B) False
18. Psychographics cannot be changed by marketing efforts.
A) True
*B) False
19. The reseller market includes farmers, manufacturers, and some retailers.
A) True
*B) False
20. B2B sellers rarely have long-term relationships with buyers.
A) True
*B) False
4
A) True
*B) False
2. Geographic variables describe populations by identifying traits, such as age,
income, gender, ethnic background, marital status, race, religion, and social class.
A) True
*B) False
3. Rational motives involve nonobjective factors and include sociability, imitation
of others, and aesthetics.
A) True
*B) False
4. The institutional market is made up of businesses that buy goods to be
converted into other products or that are used up during production.
A) True
*B) False
5. Buzz marketing relies on television advertising to increase brand awareness.
A) True
*B) False
1
,6. A private brand is a brand name developed by a wholesaler or retailer for their
product.
*A) True
B) False
7. Marketing consists primarily of advertising a product or service.
A) True
*B) False
8. The formula for value is benefits divided by costs.
*A) True
B) False
9. Marketing concepts can be extended to the promotion of ideas.
*A) True
B) False
10. Economic conditions greatly influence marketing plans for product offerings.
*A) True
B) False
2
,11. A description such as single, aged 20-34, earning $30,000 a year, is an example
of a psychographic variable.
A) True
*B) False
12. The B2B market includes industrial, reseller, and government/institutional
markets.
*A) True
B) False
13. Sears' Craftsman Tools is an example of a private brand.
*A) True
B) False
14. Packaging can serve as an in-store advertisement that makes the product
attractive, displays the brand name, and identifies features and benefits.
*A) True
B) False
15. Companies with an existing distribution network are at a disadvantage in the
global context.
A) True
*B) False
3
, 16. Time utility is created by a sales agreement that stipulates where products will
be delivered to customers.
A) True
*B) False
17. Target marketing requires dividing a market into categories of customer types
or "segments."
*A) True
B) False
18. Psychographics cannot be changed by marketing efforts.
A) True
*B) False
19. The reseller market includes farmers, manufacturers, and some retailers.
A) True
*B) False
20. B2B sellers rarely have long-term relationships with buyers.
A) True
*B) False
4
