Salesforce Certified Pardot Consultant
Exam Questions Answered 2022/2023
Pardot users with an incorrect password will see message to "Please correct the
errors below and re-submit". They can select reset password option.
Your client needs you to reset their password. What do you do?
By default, Pardot does not send emails to prospects who have opted out.
However, the operational email feature lets admins send non-marketing
communications to prospects, even if they have unsubscribed from your
marketing emails.
A client would like to send out non-marketing emails to certain prospects who has
opted-out. What is the appropriate course of action to take?
Bounce codes are sent from the prospects receiving mail server on why the email
was not delivered.
Your client is asking what a bounce code means. How would you explain it to them?
100
What is a good default sales ready lead score?
A. 75
B. 50
C. 200
D. 100
Contact Field
If Salesforce has a custom field of the same name on Leads & Contacts where does
Pardot pull the field name from?
A. Lead field
B. Contact field
Automation rules run continuously, segmentation rules run once.
,What is the main difference between automation rules and segmentation rules?
A. Segmentation rules do not run retroactively
B. Automation rules do run retroactively
C. Automation rules run continuously, segmentation rules run once.
D. Neither will "unmatch" prospects
Form
Form or Form Handler?
I need to be able to edit and change my form directly.
More than 2%
What is an ideal Click-Through Rate (CTR)?
A. 1%
B. more than 5%
C. more than 2%
D.less than 1%
Opportunities Lost
What information cannot be displayed as a graph (line or bar) on the dashboard?
A. Prospects Created
B. Conversions
C. Opportunities Created
D. Opportunities Lost
E. All Prospects
Custom Prospect Fields
Custom Opportunity Fields
Custom Account Fields
Which Salesforce custom fields will sync with Pardot?
(Choose 3)
A. Custom Prospect fields
, B. Custom Opportunity fields
C. Custom Record Type fields
D. Custom Account fields
Hard Bounce
After 5 Soft Bounces
When is a prospect automatically removed from future email sends?
(Choose 2)
A. Soft Bounce
B. Hard Bounce
C. Any Bounce
D. None
E. After 5 Soft Bounces
At form submission Pardot pings a database of known spammers and when a
match is found automatically displays a reCAPTCHA.
Why is a reCAPTCHA displayed when I did not choose to display it?
A. At form submission Pardot pings a database of known spammers and when a match
is found automatically displays a reCAPTCHA.
B. At form submission Pardot pings a database of known prospects and when a match
is found automatically displays a reCAPTCHA.
The administrator needs to make sure he has mapped his lead fields to contact
fields in
Salesforce.
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the
lead's Pardot
information (score/grade) transferred over.
How do you address this issue?
A. Pardot only shows this information on the lead record.
B. Once converted, this information shows on the account record and not the contact.
Exam Questions Answered 2022/2023
Pardot users with an incorrect password will see message to "Please correct the
errors below and re-submit". They can select reset password option.
Your client needs you to reset their password. What do you do?
By default, Pardot does not send emails to prospects who have opted out.
However, the operational email feature lets admins send non-marketing
communications to prospects, even if they have unsubscribed from your
marketing emails.
A client would like to send out non-marketing emails to certain prospects who has
opted-out. What is the appropriate course of action to take?
Bounce codes are sent from the prospects receiving mail server on why the email
was not delivered.
Your client is asking what a bounce code means. How would you explain it to them?
100
What is a good default sales ready lead score?
A. 75
B. 50
C. 200
D. 100
Contact Field
If Salesforce has a custom field of the same name on Leads & Contacts where does
Pardot pull the field name from?
A. Lead field
B. Contact field
Automation rules run continuously, segmentation rules run once.
,What is the main difference between automation rules and segmentation rules?
A. Segmentation rules do not run retroactively
B. Automation rules do run retroactively
C. Automation rules run continuously, segmentation rules run once.
D. Neither will "unmatch" prospects
Form
Form or Form Handler?
I need to be able to edit and change my form directly.
More than 2%
What is an ideal Click-Through Rate (CTR)?
A. 1%
B. more than 5%
C. more than 2%
D.less than 1%
Opportunities Lost
What information cannot be displayed as a graph (line or bar) on the dashboard?
A. Prospects Created
B. Conversions
C. Opportunities Created
D. Opportunities Lost
E. All Prospects
Custom Prospect Fields
Custom Opportunity Fields
Custom Account Fields
Which Salesforce custom fields will sync with Pardot?
(Choose 3)
A. Custom Prospect fields
, B. Custom Opportunity fields
C. Custom Record Type fields
D. Custom Account fields
Hard Bounce
After 5 Soft Bounces
When is a prospect automatically removed from future email sends?
(Choose 2)
A. Soft Bounce
B. Hard Bounce
C. Any Bounce
D. None
E. After 5 Soft Bounces
At form submission Pardot pings a database of known spammers and when a
match is found automatically displays a reCAPTCHA.
Why is a reCAPTCHA displayed when I did not choose to display it?
A. At form submission Pardot pings a database of known spammers and when a match
is found automatically displays a reCAPTCHA.
B. At form submission Pardot pings a database of known prospects and when a match
is found automatically displays a reCAPTCHA.
The administrator needs to make sure he has mapped his lead fields to contact
fields in
Salesforce.
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the
lead's Pardot
information (score/grade) transferred over.
How do you address this issue?
A. Pardot only shows this information on the lead record.
B. Once converted, this information shows on the account record and not the contact.
