Salesforce Certified Pardot Consultant
Exam Practice Questions Answered
2022/2023
Custom Roles allow you to provide specific abilities to a user or
users.
What are custom roles?
creating, viewing/editing, deleting, and reporting of a specific
Pardot feature or functionality
What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record
What are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import
what are user role security limits?
A CNAME gives visitors a seamless transition when traveling
between pages and forms that you host and Pardot-hosted
campaign elements such as landing pages and search results. The
Alias is also used for any individually tracked links sent out in
emails to your prospects.
What is a CNAME?
An Express Export includes all default prospect fields, scores and
grades but does not include custom fields.
What is an express export?
Full Exports include all default prospect fields, scores, grades, and
custom fields.
, What is a full export?
A Soft Bounce is an email that is recognized by the recipient's mail
server but is returned to the sender because the recipient's mailbox
is full or the mail server is temporarily unavailable. A soft bounce
message may be deliverable at another time or may be forwarded
manually by the network administrator in charge of redirecting mail
on the recipient's domain.
What is a soft bounce?
A Hard Bounce is an email that permanently bounced back to the
sender because the address is invalid. A hard bounce might occur
because the domain name doesn't exist or because the recipient is
unknown. Some mail servers may hard bounce an email address if
the message received is suspected as spam.
What is a hard bounce?
In business-to-business marketing, anything below 10% is
considered a good bounce rate.
What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail
server describing why the email was not delivered.
What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %
%unsubscribe%%
Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but
does not have an email address.
What is a visitor?
Through a form or form handler.
How are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to
Pardot
What are form handlers?
Exam Practice Questions Answered
2022/2023
Custom Roles allow you to provide specific abilities to a user or
users.
What are custom roles?
creating, viewing/editing, deleting, and reporting of a specific
Pardot feature or functionality
What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record
What are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import
what are user role security limits?
A CNAME gives visitors a seamless transition when traveling
between pages and forms that you host and Pardot-hosted
campaign elements such as landing pages and search results. The
Alias is also used for any individually tracked links sent out in
emails to your prospects.
What is a CNAME?
An Express Export includes all default prospect fields, scores and
grades but does not include custom fields.
What is an express export?
Full Exports include all default prospect fields, scores, grades, and
custom fields.
, What is a full export?
A Soft Bounce is an email that is recognized by the recipient's mail
server but is returned to the sender because the recipient's mailbox
is full or the mail server is temporarily unavailable. A soft bounce
message may be deliverable at another time or may be forwarded
manually by the network administrator in charge of redirecting mail
on the recipient's domain.
What is a soft bounce?
A Hard Bounce is an email that permanently bounced back to the
sender because the address is invalid. A hard bounce might occur
because the domain name doesn't exist or because the recipient is
unknown. Some mail servers may hard bounce an email address if
the message received is suspected as spam.
What is a hard bounce?
In business-to-business marketing, anything below 10% is
considered a good bounce rate.
What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail
server describing why the email was not delivered.
What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %
%unsubscribe%%
Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but
does not have an email address.
What is a visitor?
Through a form or form handler.
How are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to
Pardot
What are form handlers?
